Microsoft's Copilot Is Now in Bing Ads

Microsoft Ads is expanding trial for Copilot, granting advertisers a wider range of access to the innovative AI assistant.

In a post on X, Senior Performance Marketing Manager and Google Ads expert Thomas Eccel reported seeing the tool on Bing Ads, indicating its integration to the platform.

Huge Update: Bing Ads account has now Copilot integrated!

It can be used to ask questions and optimization.

Lets test how much it knows! ;)#ppc#ppcchat#bingads#Microsoft#googleadspic.twitter.com/1bSqSvfy7D

— Thomas Eccel 🌀 (@ThomasEccel) March 11, 2024

The company later on confirmed with Search Engine Land its plans to give more advertisers access to the tool, as it works its way to a wider rollout.

Why Is Copilot Important for Advertisers?

Copilot is an AI-powered tool that assists in generating recommendations for various assets crucial to advertising campaigns, including product images, headlines and descriptions.

Its functionality is straightforward — users articulate their content requirements, and Copilot responds by offering suggestions aligned with the descriptions provided.

This streamlined process not only saves time, but also fosters the creation of higher-quality campaign materials, potentially enhancing overall advertising effectiveness.

Advertisers using Microsoft's suite of services will also find using Copilot easier than other generative AI tools, as it is already built into the Microsoft Advertising Platform.

“With Copilot in the Microsoft Advertising Platform, Compare & Decide Ads, and new Chat Ads partners, we are making progress in this new era of generative AI," Microsoft Advertising VP Kya Sainsbury-Carter said in a statement.

"Generative AI represents a massive opportunity for all. It creates new value with real purpose. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. The era of AI is here, and we’re just getting started."

Editing by Katherine 'Makkie' Maclang