The new Etsy visual identity
Branding Etsy Rebrand Puts Discovery First With SYLVAIN-Led Design System
A screenshot of the Labubu character in an animated music video
Branding POP MART and Sony Pictures Confirm Labubu Film With Director Paul King
A chicken on a table with hands for its feet to literalize the phrase "chicken fingers"
Branding Hotels.com Leans on Wordplay in ‘It’s All in the Name’ Campaign
A screenshot showing the new Google Maps logo and Gemini-powered app
Branding Google Rolls Out New Maps Icon Alongside Gemini AI Expansion

Branding News

Xbox's Project Helix teaser logo
Branding
Xbox Announces Project Helix Console Amid Leadership Overhaul, Brand Reset
By   |  2 weeks ago  |  3 min read
A photo of a Luckin Coffee storefront in New York City
Branding
Luckin Coffee Backer Acquires Blue Bottle Coffee From Nestlé for Under $400M
By   |  3 weeks ago  |  3 min read
The Uber Air pictured flying in a sky, alongside the ride ordering system shown on a mobile screen
Branding
Uber Air Set for Dubai Launch After Joby Aviation's 50K-Mile Test Program
By   |  4 weeks ago  |  3 min read
Philadelphia Cream Cheese's "Philly Boy"
Branding
Philadelphia Cream Cheese Reclaims Everyday Relevance in Major Brand Refresh
By   |  1 month ago  |  3 min read
Artotel Wanderlust's 'Rockstar Status' Loyalty Tier
Branding
Stay 120 Nights at Artotel So You Can ‘Party Like a Rockstar’
By   |  1 month ago  |  2 min read
The Pokémon Company's 30th Anniversary Banner
Branding
Pokémon Celebrates 30 Years With 1,000+ Free Custom Logos for Fans
By   |  1 month ago  |  3 min read
The new Jaguar Range Rover logo
Branding
New Logo, Old Problems? JLR Rebrands Range Rover After Jaguar Sold Just 49 Cars
By   |  1 month ago  |  5 min read
Damson Idris on the race track
Branding
F1 Ignites the 2026 Season With Damson Idris and a High-Stakes Reset
By   |  1 month ago  |  3 min read
A historian holds up the new Axe bottle
Branding
Axe Is Finally Taking the Subtle Route in 'The History of Overdoing It' Campaign
By   |  1 month ago  |  3 min read
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The Super Bowl LXI logo shown overtop of a background, shown with waves fixed within the Roman numeral "LXI"
Branding
Super Bowl LXI Logo Reveal Ignites Fan Theories Across Social Platforms
By   |  1 month ago  |  3 min read
Step x Beast Industries
Branding
MrBeast’s Beast Industries Enters Fintech With 7M-User Step Acquisition
By   |  1 month ago  |  4 min read
The Vimeo logo shown overtop of a background showing a corporate office building
Branding
Vimeo Lays Off Staff Just Months After $1.38B Bending Spoons Acquisition
By   |  1 month ago  |  3 min read
DesignRush Podcast host Kia Johnson and guest Lee Odden, CEO of TopRank Marketing, featured in Episode No. 124.
Branding
Most B2B Marketers Miss the Content Format That Makes Buyers ‘Feel Something’
By   |  2 months ago  |  4 min read
Branding
Nike Cuts 775 Jobs to Fund Automation That Hasn't Arrived Yet
By   |  2 months ago  |  2 min read
LISA wearing Nike clothing
Branding
Nike Taps BLACKPINK’s LISA to Push Its Global Performance Strategy
By   |  2 months ago  |  3 min read
jeep its a jeep thing
Branding
Off-Road Humor Sets Pricing Reset in Jeep's 85th Anniversary Campaign
By   |  2 months ago  |  3 min read
Nathan's Famous signage
Branding
Smithfield Buys Nathan’s Famous for $450M as Inflation Tests Legacy Brands
By   |  2 months ago  |  3 min read
The Beckham family with a torn photo effect in the middle, Brooklyn and Nicola on the other side
Branding
Brooklyn Beckham’s Public Break With Parents Exposes Risk of Family Branding
By   |  2 months ago  |  4 min read
Ralph Lauren 2026 Milan fashion show
Branding
Ralph Lauren Returns to Milan to Align Youth Demand With Brand Equity
By   |  2 months ago  |  3 min read
Michael Guerin, senior partner at Lippincott
Branding
How to Evaluate Brand Partnerships Through Alignment, Ambition, and Belief
By   |  2 months ago  |  4 min read
Sony Pictures and Netflix
Branding
Netflix and Sony’s $7+ Billion Global Pay-1 Rights Deal Reshapes Brand Reach
By   |  2 months ago  |  5 min read
betterhelp app in a smartphone
Branding
BetterHelp’s 'Feel Lighter' Frames Therapy as Smart Investment
By   |  2 months ago  |  4 min read
Nike logo
Branding
Nike Won't Run Super Bowl 60 Ad Despite Winning 2025 Air Time
By   |  2 months ago  |  4 min read
The Netflix House building with massive Squid Game poster
Branding
Netflix Shares Slide as Warner Bros. Deal Overshadows Core Growth
By   |  2 months ago  |  3 min read
Verizon store with logo
Branding
Verizon Suffers Nationwide Outage, Promises Credits But Offers Few Details
By   |  2 months ago  |  3 min read
The Paramount and Warner Bros. logos shown side-by-side in front of a dark red background
Branding
Paramount Sues Warner Bros., Forcing a Proxy Fight Over Netflix Deal
By   |  2 months ago  |  3 min read