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Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
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Gillian Anderson signaling someone to hush
Creative

Gillian Anderson Returns for M&S Autumn Film Shot in V&A Library

Clash of Clans' "The Search for Cena" banner
Creative

Cody Rhodes Sics Clash of Clans Players on John Cena for 30 Days

The Dragon BallPower Up Pack
Marketing

Burger King Splits 6 Dragon Ball Figurines Into 6 Separate Meals

Bud Light's Can-O-Flage in 27 NFL team designs.
Marketing

Bud Light Skips 5 Teams With Rival Beer Deals in New NFL Can Sleeves

Lamine Yamal in American Eagle denim outfit playing with a football.
Marketing

Lamine Yamal Styles 29 American Eagle Pieces Priced From $15.95

AXE limited-edition Y2K Reboot Collection: Kilo, Anarchy, and Touch, with the headline "You Got Better. So Did We."
Content Marketing

AXE's Y2K Push Revives 3 Retired Scents, Cuts the Overspray

Sadie Sink for Calvin Klein
Creative

Calvin Klein Lets Sadie Sink Carry Denim's Fall Confidence Story

Latest Brands News & Trends

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    By Roberto Orosa   |  1 day ago  |  3 min read
  • A campus mascot
    Content Marketing
    Brands

    Dairy Queen Puts College Mascots to Work for Football Season

    By Roberto Orosa   |  1 day ago  |  3 min read
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    Brands
    Creative

    Amazon Grocery Uses Kathryn Hahn to Make the Case for Spending Less

    By Roberto Orosa   |  1 day ago  |  3 min read
  • Camilla Belle recreates her iconic scene from the original film with a sweet M&M’S twist
    Brands
    Creative

    M&M'S Brings Back Its Movie Spell for 'Practical Magic 2'

    By Roberto Orosa   |  1 day ago  |  3 min read
  • IShowSpeed sitting on a million dollars
    Brands
    Creative

    Dr. Squatch Hides $1 Million for IShowSpeed's Fans to Find

    By Roberto Orosa   |  1 day ago  |  3 min read
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  • Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

    Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

  • MrBeast Buys a Biker Bar to Serve 'Liquid Death x Feastables' Soda

    MrBeast Buys a Biker Bar to Serve 'Liquid Death x Feastables' Soda

  • Steph Curry Joins Google Pixel 11's All-Human Notification Mob

    Steph Curry Joins Google Pixel 11's All-Human Notification Mob

  • Heinz Adds the One Thing Times Square's Giant Hot Dog Was Missing

    Heinz Adds the One Thing Times Square's Giant Hot Dog Was Missing

  • DoorDash Opens 'CringeMart' for Life's Most Awkward Buys

    DoorDash Opens 'CringeMart' for Life's Most Awkward Buys

Partner Content

  • Portrait of a Allison Varone beside text reading “Allison Varone, Head of Marketing at Campari America, Campari Group,” on a blue and green DesignRush interview graphic.
    Marketing

    3 Ways Campari America Builds Brand Loyalty With Live Experiences

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    Business

    3% Bounce Rates and Broken Technical Infrastructure Are Killing B2B Sales Pipelines

  • Interview graphic featuring a portrait of Mietra Beyer with text identifying her as Head of Brand & Experience at Blueprint Studio, Live Nation
    Marketing

    How Live Nation Designed Its New Venues for Local Music Culture

  • The McDonald's logo projecting the Xbox logo
    Brands
    Marketing

    McDonald's Transforms Its Menu Into a Loading Screen for Xbox

    By Roberto Orosa   |  1 day ago  |  4 min read
  • A woman brushing her teeth with the Dyson CameraJet
    Brands
    Tech

    Dyson Spends 6 Years and 38 Patents to Sell an AI Toothbrush

    By Ru Reid   |  1 day ago  |  3 min read
  • SpongeBob dressed as a One Piece character
    Brands
    Marketing

    McDonald's Stretches SpongeBob x One Piece Happy Meal to 15 Toys

    By Roberto Orosa   |  1 day ago  |  4 min read
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    Brands
    Creative

    Popeyes Puts Chicken Back at Its Brand's Core Amid 6 Sales Drops

    By Roberto Orosa   |  1 day ago  |  4 min read
  • A family eating Domino's in their living room
    Brands
    Creative

    Domino's Swaps Free Pizza for Receipts From 5 Fast-Food Rivals

    By Roberto Orosa   |  1 day ago  |  4 min read
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