Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
Claude and Williams F1's official partnership banner
Creative

Atlassian Williams and Claude Put Human Decision-Making at the Center of F1

The Diesel x Tinder Pride Month banner
Marketing

Diesel, Tinder Explore 'Successful Loving' for Pride Month

Hennessy Very Special Cocktails bottles and served drinks displayed on a beach table.
Marketing

Hennessy Launches 3 Ready-to-Serve Cocktails for Summer

Stephen Curry wearing a Curry Li-Ning jacket stands between the Li-Ning and Curry Brand logos on a purple background.
Influencers

Stephen Curry Signs 10-Year Brand Deal With Li-Ning

Stella Artois “Work From Bar” campaign visual showing a neon WFB sign, a Stella Artois 0.0 bottle, a chalice, and a laptop on a bar during a soccer match.
Marketing

Stella Artois Gives Fans $100K to Watch the World Cup at the Bar

Publix employee helping a customer in the parking lot outside a Publix store.
Marketing

Publix Stakes Its Brand on Service Quality With 'Our Pleasure'

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