PFX Group and TELEVISOR Group have just inked a deal that will give rise to one of Europe's most significant creative forces.
The partnership will unite two well-respected production studios, bringing together TELEVISOR's leadership expertise and PFX's experience in advertising, animation, post-production, and VFX.
Under the new initiative, PFX's advertising teams in Prague and Warsaw will work on ad projects, with TELEVISOR taking the lead.
Through all of this, PFX will continue to offer its high-quality services to other clients.
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TELEVISOR CEO Renata Kowzan was enthusiastic about the collaboration, explaining in a statement how it was built out of a shared vision and desire to discover new possibilities.
"Together, we can harness the potential of our teams and technologies to open up exciting opportunities for clients worldwide."
Meanwhile, Prague Head of Advertising Tomas Brož highlighted how the deal enables both studios to grow exponentially, positioning them as a top contender both in Poland and around the world.
As two of the leading video production companies in Europe, joining forces is a mutually beneficial and strategic move for them.
Production studios are key service providers in the field of advertising, handling multiple vital aspects of creative video creation process.
Major Developments
Established nearly two decades ago, TELEVISOR has worked with some of the world's most prestigious agencies, including DDB, Dentsu, Ogilvy, and Saatchi & Saatchi.
The studio specializes in commercials, music videos, and feature films, boasting a long and diverse client list.
TELEVISOR previously collaborated with world-famous artists like Megan Thee Stallion and Julia Fox, as well as major brands like Adidas and Pepsi.
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Meanwhile, PFX has gained numerous accolades since it got its start in 2012.
Now, with a roster of over 300 artists across six branches in Central Europe, the studio provides services to some of the advertising and film industry's top companies.
Some of its past works include handling post-processing for Netflix's "Stranger Things" and the 2023 Ridley Scott film "Napoleon."
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Recent months have seen many creative agencies partnering to offer clients a more well-rounded set of services, complementing each other's strengths while reinforcing the weak spots.
Earlier this month, branding firm Willoughby Design became a part of ICOM, a leading global network of creative agencies.
On December 10, the advertising industry was shocked when Omnicom announced its $30 billion merger with Interpublic, creating the world's largest global ad agency.
