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  • Interviews with B2B Experts

Interviews with B2B Experts - Page 16

Ward Pennebaker and Matt Pennebaker, founder and president of Pennebaker
Branding
Messaging Still Not Working? Pennebaker’s B2B Branding Experts Explain Why
By Andrea Surnit  |  20 hours ago  |  4 min read
Matthew McGrory, CEO of Arwen
Artificial Intelligence
How Brands Can Tackle Toxic Content Online Without Losing the Conversation
By Andrea Surnit  |  20 hours ago  |  6 min read
Al Schester, President & Owner of Polaris
Branding
Why In-Person Brand Experiences Still Win in an AI-Driven World
By Andrea Surnit  |  20 hours ago  |  4 min read
Joanne Chan, CEO of Turner Duckworth, and Sarah Moffat, CCO
Branding
Why Lasting Brands Require Time, Trust, and Strategic Discipline
By Andrea Surnit  |  20 hours ago  |  6 min read
Jennifer Jackson, CMO of Actian, and Anthony Deighton, CEO of Tamr
Big Data
Bad Data Costs Businesses 31% of Revenue: Experts Share How to Stop It
By Andrea Surnit  |  20 hours ago  |  6 min read
Maggie Heaps Lauffer, creative strategist at ITA Group
Branding
How Sensory Design Turns Brand Moments Into Emotional Connections
By Andrea Surnit  |  20 hours ago  |  5 min read
Paul Posey, CEO of ComPsych
HR
Half of Marketers Are Burning Out: 5 Ways to Boost Mental Health in 2025
By Andrea Surnit  |  20 hours ago  |  5 min read
Ben Grossman, President of Saatchi & Saatchi New York
Advertising
Trust, Joy, and Collaboration: The Key Tenets of a Great Client-Agency Relationship
By Andrea Surnit  |  20 hours ago  |  5 min read
Nicole Meyer, Group Creative Director at Betty
Branding
How Creative Agency Betty Helped Kemps Turn Brand Heritage Into Relevance
By Andrea Surnit  |  20 hours ago  |  5 min read
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Banner on developer agencies driving brand success in 2025
Software Development
Why Agencies That Prioritize Developers Will Win in 2025, Say Industry Experts
By Andrea Surnit  |  20 hours ago  |  4 min read
Elmwood Creative Director Justin Fines
Design
Why ‘Pretty Pictures’ Don’t Win Clients, Says Elmwood’s Creative Lead
By Andrea Surnit  |  20 hours ago  |  5 min read
Lilach Bullock, founder of Escape the Diet Prison
Branding
Build Brand Trust, Not Funnels: 9 Expert Tips That Actually Work
By Andrea Surnit  |  20 hours ago  |  6 min read
Prodigy Finance Sonal Kapoor Global Chief Business Officer
Creative
What Helps Fintech Brands Balance Compliance and Creativity in Marketing?
By Andrea Surnit  |  20 hours ago  |  4 min read
Elliot Tomaeno, CEO of ASTRSK
Public Relations
The PR Reset Gen Z Demands: Insights From NYC PR Leader Elliot Tomaeno
By Andrea Surnit  |  20 hours ago  |  5 min read
Brian Battaglia, CEO of El Toro
Advertising
How Deterministic Targeting Solves the 5 Biggest Problems in Digital Advertising
By Andrea Surnit  |  20 hours ago  |  5 min read
Ted Novak, Founding Partner of Clique Studios
Software Development
When to Replace Your Enterprise CMS (and How to Do It Without Losing Speed or Control)
By Andrea Surnit  |  20 hours ago  |  6 min read
BBH Singapore Copywriter Natalia Shauna Tan and Art Director Jia Min Tan
Advertising
Why Bold Ideas Are Good for Business: 4 Expert Tips on Making Them Work
By Andrea Surnit  |  20 hours ago  |  4 min read
Lindsay Nahmiache, founder & CEO of Jive PR+Digital
Marketing
How Marketers Can Thrive Without Third-Party Cookies, according to JivePR
By Andrea Surnit  |  20 hours ago  |  5 min read
Digge Zetterberg Odh, VP of marketing, at Frontify
Branding
Why Brand Consistency Is Survival in Scroll Culture, According to a Marketing VP
By Andrea Surnit  |  20 hours ago  |  4 min read
Vivek Shaurya, co-founder and managing director at beGalileo
Tech
What Makes EdTech Work in Real Classrooms? beGalileo Weighs In
By Andrea Surnit  |  20 hours ago  |  4 min read
Branding
What CMOs Must Know About Branding Trends in 2025
By Ilze-Mari Gründling  |  20 hours ago  |  7 min read
Russ Perry, CEO & founder of Design Pickle
Design
Scalable Design and Creative Systems That Work in 2025
By Andrea Surnit  |  20 hours ago  |  3 min read
Shannon Langrand, founder & CEO of Langrand
Branding
Sensory Branding: A B2B Must for Gen Z Buyers
By Andrea Surnit  |  20 hours ago  |  5 min read
Portrait of David Barlev, Founder and CEO of Goji Labs, with interview graphic background.
Software Development
David Barlev on #1 MVP Mistake That Can Sink a Startup Early
By Ilze-Mari Gründling  |  20 hours ago  |  3 min read
Sabrina Banadyga, VP of marketing at Shift
Software Development
Shift Browser VP Shares How Modular Browsers Help You Stay Focused
By Andrea Surnit  |  20 hours ago  |  4 min read
Charlotte Black, chief strategy officer at Saffron
Branding
Top U.K. Branding Agency Shares How to Win Meta, YouTube & Amazon as Clients
By Andrea Surnit  |  20 hours ago  |  6 min read
Sumantra Mukherjee, head of marketing at Datamatics Business Solutions
Business Productivity
The Secrets to Securing Enterprise Deals That Last
By Andrea Surnit  |  20 hours ago  |  4 min read
Jack Miller, founder & CEO of True Independent Holdings, and Borislav Donchev, CEO of Max Digital
Business Productivity
How Client Fit and Early Trust Fuel Growth for Independent Agencies
By Andrea Surnit  |  20 hours ago  |  4 min read
Julie Samuels, President & CEO of Tech: NYC
Branding
Branding New York Tech: How ‘Obviously NYC’ Unified a $649 Billion Industry
By Andrea Surnit  |  20 hours ago  |  5 min read
Ryan Franklet, President and CTO of HostingAdvice.com
Tech
The Future of Web Hosting Requires ‘Depth and Expertise,’ Says Expert
By Andrea Surnit  |  20 hours ago  |  3 min read
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