Gaming News

Studio deals, platform economics, and the marketing plays behind the industry's biggest bets, covered regularly for gaming execs, brand partners, and agency leads.
A screenshot of Chris First's Fallout: New York, the power fist, created using Claude
AI

AI Clones of Fallout and Photoshop Test How Far Brand IP Reaches

Two people stand in front of a whiteboard displaying the new Minecraft World Hotel concept
Marketing

Minecraft Spawns a Blocky Hotel to Win Over the Parents Who Pay

The new "Welcome to Vice City" signage forming on top of Kaseya Center
Marketing

Rockstar Games Nails a $975,000 Vice City Sign to Miami for a Year

Lisa with her new Playstation DualSense Controller
Marketing

PlayStation Chases Women Console Gamers With Lisa's DualSense

Spotify's GTA 6 billboard teasers
Advertising Industry

Rockstar Spins 34 GTA 6 Tracks Into a Spotify Billboard Blitz

Duo towers over Spike in game environment.
Brands

Duolingo's Duo the Owl Invades Brawl Stars as Its First 20v1 Boss

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