LAIKA, the award-winning animation studio, has achieved another milestone with its first official immersive experience on Roblox, Coraline: Evade the Others.
Since its Thanksgiving launch, the game has attracted over 17.5 million visits, earned a 90%+ player rating, and gathered 300,000 daily active users.
Developed in partnership with Toya and Roblox’s Partnerships team, the game transforms the iconic film's beloved dark fantasy world into a dynamic, “always on” gaming experience.
Players can explore, engage, and challenge themselves in regularly updated gameplay that includes new characters and environments.
A newly released Coraline avatar, available in both the game and the Roblox Marketplace, further enhances the player experience.
In a statement, LAIKA SVP and Head of Business Development Michael Waghalter shared the studio's commitment to being auteur-led:
“In that same spirit, we curate immersive experiences that allow fans to engage with their favorite LAIKA films like Coraline in new and unique ways while staying true to the studio’s reputation for artistry.”
Toya, a female-led studio known for adapting media properties like Miraculous Ladybug, crafted the game to stay true to Coraline’s unique charm while leveraging Roblox’s vast user base and interactive capabilities.
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Toya CEO Anat Shperling said bringing LAIKA’s beloved "Coraline" film to the Roblox platform is a unique challenge they were excited to take.
“Our goal was to honor the award-winning film's core elements while seamlessly integrating them into Roblox's engaging gameplay, which is enjoyed by millions of users.”
The game’s success reflects a growing trend of studios extending their storytelling through gaming platforms like Roblox to reach and engage with a more diverse and younger audience.
Its user-friendly environment and massive user base enable brands to build immersive experiences that resonate with global fans.
LAIKA’s Next Chapter
The launch of Coraline: Evade the Others marks a new chapter in LAIKA’s engagement strategy, blending traditional animation artistry with cutting-edge digital interactivity.
Founded in 2005, LAIKA is renowned for its groundbreaking stop-motion animated films, including the Academy Award-nominated "Coraline," which recently celebrated its 15th anniversary.
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The studio is currently producing its next animated feature, "Wildwood," and developing other projects in animation and live-action.
Meanwhile, more brands and big personalities are making their presence known on the popular gaming platform.
Celebrity Chef Gordon Ramsay recently launched a "Hell's Kitchen Experience" on Roblox that invites gamers to compete against each other.
