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Key Takeaways:
- MANSCAPED’s “Razor Island” drops players into a grooming-themed Fortnite map shaped like a bearded face.
- The map created with Druid Creative features product tributes, quests, and unlockable weapons.
- A contest hosted by Twitch streamers is set to launch soon with in-game rewards and surprises.
MANSCAPED just dropped into Fortnite, and it brought a bearded island with it.
The men’s grooming brand has teamed up with gaming agency Druid Creative to launch “Razor Island.”
It's a first-of-its-kind playable Fortnite map where players reshape facial hair and unlock grooming gear.
“MANSCAPED made its name in groin grooming, but we now offer a full line of face shaving tools — and they deserve the spotlight too.
"What better way to shift the brand narrative than by virtually shaving an Island shaped like a face in Fortnite?" Henry Arlander, VP of Integrated Creative at MANSCAPED, told DesignRush.
The trailer I created for Manscaped is finally out! 🎬✨
— Droust | #UnrealFest (@ggdroust) June 4, 2025
Another full animation made entirely in UEFN. Hope you like it! The map turned out amazing
check it out! #UEFN#FortniteCreativehttps://t.co/zlGsrM6JeMpic.twitter.com/1HqM0T70tv
The campaign marks MANSCAPED’s gaming debut and aims to connect with Fortnite’s massive community through something both weird and on-brand.
Instead of ads or static placements, the brand worked with Druid to create an immersive, fully interactive world that mirrors its product line in tone and theme.
Players can dive into “Razor Island” now by entering Island Code 0544-7989-5824 inside Fortnite.
Facial Hair Quests, Bearded NPCs, and Upcoming Contests
Set on an island shaped like a massive bearded head, the game experience lets players groom their surroundings in real-time, from changing hair colors to customizing beard styles.
Along the way, they’ll meet eccentric NPCs, discover tributes to MANSCAPED’s most iconic tools, and unlock weapons by completing grooming challenges.
The “Dome Dojo” offers a faster-paced mode for players looking to test their skills in combat.
Hidden Easter eggs and a built-in photo mode also let fans show off their creations across social media.
Soon, popular streamers AussieAntics, Foxman, and Jetpacklouie will host a contest on the map.
This will give players a chance to win exclusive prizes while putting their grooming instincts to the test.
"[W]e wanted to create something fun, true to our brand, and most importantly, use the opportunity to remind players what we do best: deliver premium tools for head-to-toe grooming," Arlander shared.
MANSCAPED plans to release more contest details and surprises through its social media pages.
Our Take: What Does a Shaveable Island Say About MANSCAPED?
“Razor Island” joins a growing trend of brands entering Fortnite’s custom creative mode to engage with younger audiences in new, interactive ways.
What makes MANSCAPED’s approach stand out is its self-aware humor and commitment.
It turned even the oddest concept, like shaving an island, into an actual gameplay loop.
To me, this campaign is a bold exercise in owning your brand identity.
MANSCAPED didn’t just show up in Fortnite, it built a world that quite literally embodies what the brand is about.
The decision to make players shave an entire island is absurd in the best way, and it turns a niche grooming message into a playful, unforgettable experience.
When a brand can make its core offering feel native to a gaming environment, that’s identity-driven marketing done right.
Did you know, the gaming platform recently teamed up with pop star Sabrina Carpenter, too?
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