Lexus, Amazon, Anderson .Paak Team Up for World Music Day

Lexus, together with Amazon Music, has teamed up with Grammy award-winning singer and rapper Anderson .Paak for a new campaign in celebration of World Music Day. 

At the heart of the campaign is a three-minute short film titled "Destination .Paak - The Lexus GX Remix" made to encourage fans to embrace the great outdoors and enjoy what life has to offer with the new 2024 Lexus GX. 

 

 

 

 

 

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Speaking on the collaboration, Lexus Marketing VP Cynthia Tenhouse shares that Anderson .Paak's re-release of his music video was a great fit to showcase the features and luxurious craftsmanship displayed in the new GX.

"Like Anderson .Paak, we hope more people are inspired to find their own outdoor adventures," she added.

Alongside the film, the carmaker has also unveiled special behind-the-scenes interviews and content with Paak, which can be found on a new dedicated microsite. 

Here, fans may also find: 

• A reimagined music video of Paak's song "Celebrate" shot in an undisclosed garage in California, where the artist reminisces his journey and unravels some of his "favorite relics" throughout his career
• Anderson .Paak's very own "World Music Day" playlist, filled with his favorite "genre-bending" remixes
• A Lexus GX image gallery consisting of behind-the-scenes footage of Anderson .Paak and the all-new 2024 Lexus GX on-set of the "Celebrate" music video

"After fifteen years in the music game, I'm trying to stay inspired and impress my kids. I find that getting out in nature can be both humbling and reinvigorating," said the Silk Sonic member.

That's why this World Music Day, the artist is inviting his fans to join him in getting outside to celebrate sound, whether it be in a public park performance or an outdoor concert.

A 'Celebration' Reimagined

The three-minute music video kickstarts with .Paak stepping out of his GX, as the music kicks in. Outside, rocks float in mid-air, as he prepares to perform his number. 

Back inside the garage, .Paak glosses over his music equipment and his vinyl collection, lounging around deep in thought.  He then steps outside to take his GX for a spin, driving through the California desert in style. 

Signs scattered around the road displayed lyrics of the song, writing "We Came Too Faaaaar" and "Let It Go" to name a few.  He then sings to a wild bear, who sits down to enjoy his performance. 

The music video culminates in an alluring dance number, as .Paak sits behind the drums to play a few beats. The spot closes with the dancers and the artist floating in the sky, allowing themselves to be swayed by the music. 

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