As a presenter of the UEFA Champions League Final Kick Off, Pepsi has teamed up with legendary singer-songwriter Lenny Kravitz to headline the show at Wembley Stadium.
To promote the partnership, the soda giant has released a 53-second spot featuring Kravitz, as he paints the stadium blue.
View this post on Instagram
With his paintbrush, he colors the walls and makes his way to the pitch, but is first greeted by the UCL trophy.
Now in the field, he grabs a can of Pepsi Zero Sugar as well as his guitar, before performing his hit song "Fly Away," igniting up the stadium to the colors of the soda brand.
The commercial closes with an aerial view of Wembley, as it lights up with a mural of Kravitz.
Making the Kick Off Legendary
The campaign, which marks the eighth year Pepsi and UEFA have teamed up for the finals, aims to raise the bar for millions of football fans around the world, delivering an unforgettable experience from one of the most iconic names in music.
"The UEFA Champions League Final Kick Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show," Pepsi VP of Global Marketing Eric Melis said.
"Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our 'Thirsty For More' philosophy, which celebrates people’s thirst for life – and we can’t wait to see how fans react to this unmissable show."
Kravitz, who recently received his own Hollywood Walk of Fame, also expressed his excitement to perform for the UEFA Champions League Final Kick Off Show in London, as it is a city that holds a special place in his heart.
The Final Kick Off Show presented by Pepsi is set to take place in Wembley Stadium on June 1 and will air in 200 countries globally.
View this post on Instagram
Building further excitement for the event, the soda giant also recently partnered up with Tottenham Hotspurs' Son HeungMin to take part in several marketing efforts.








