Coors Light is embracing the chaos of the Monday after the Super Bowl — the "Mondayest Monday" of the year — by unveiling "Mondays Light," a limited-edition packaging designed to lighten the mood and bring humor to an otherwise dreaded day.
Timed perfectly with its Big Game presence, Coors Light's new campaign features a comedic commercial starring actor Timothy Simons, best known for his roles in "Veep" and "Nobody Wants This."
In a statement exclusive to DesignRush, Coors Light VP of Marketing Marcelo Pascoa said he believes Simons is an ideal fit for this campaign:
“With his iconic roles often embodying a ‘Case of the Mondays,’ we’re excited to tap into his humor, intelligence, and flawless comedic timing for our Big Game campaign.”
The limited-time Mondays Light packaging aims to resonate with football fans and anyone who feels the post-Super Bowl slump.
The campaign ties into Coors Light’s broader mission of encouraging people to "chill" and enjoy life’s moments, even the less-than-ideal ones.
As digital trends show increased interest in humor-driven advertising, this move highlights how brands like Coors Light are leaning into relatable experiences to build stronger connections with their audience.
Timothy Simons has a 'Case of the Mondays'
Coors Light’s 45-second spot opens with Simons filming a commercial.
Delivering the line, “That’s not my pasta,” Simons is immediately corrected by the director, who clarifies the line should be, “That’s not my problem.”
Timothy tries again but repeats “pasta,” prompting more corrections. After another failed take, he admits he’s forgotten what they were doing in the first place.
The ad cuts to a series of bloopers, showing Simons struggling with the line and bickering with the director.
During a break, the director asks Timothy if he’s having a “case of the Mondays.” Simons denies it, but the director hands him a pack of Coors Light to help him “chill.”
Timothy accepts and promises to relax, only for the director to reply, “Chill wherever you want, we’ve replaced you.”
The ad ends with Simons watching his replacement nail the scene, to which he begrudgingly admits, “That guy’s really good.”
Coors Light has been rolling with its "Refershment" slip-up, turning a simple typo into a fun twist with Mondays Light for its Big Game buzz.
