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Skatewear brand Palace has teamed up once again with Reebok for an exciting new summer collection unveiled through a 90-second cinematic trailer.
The advert, posted on the clothing brand's YouTube, kickstarts with a credit reel to Palace Pictures and Reebok Entertainment Studios, mimicking blockbuster film trailers.
Viewers are then introduced to the story's protagonist Torey Goodall, a Palace skate alumnus, who also appeared in the brand's first-ever footwear commercial.
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"I ride for Palace. I'd die for Palace," the skater dramatically says as he takes part in a montage of intense training regimens together with a group of participants.
As scenes grow more and more intense, the goal becomes clearer: to create the perfect collaboration between the two brands, encapsulated by the all-new Palace-Reebok Instapump Fury.
"Pump air into your shoes. Pump air into your dreams," a man tells the group, holding onto the new pair of sneakers as the spot ends.
Behind the New Collection
Written and directed by Stuart Hammond, the commercial is yet another testament to Palace's distinct yet widely imaginative creative approach, which takes cues from various cultures and offers glimpses of nostalgia-tinged visuals.
Apart from the awaited remake of the Instapump Fury, the spot also promotes the other offerings as part of the new collection, including a redesigned Reebok Club C, a track jacket, a T-shirt, a pair of shorts, and a five-panel cap.
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Each boasts a monochromatic colorway, with subtle nods to both brands seen through each piece's stitching, logo prints, and more.
The latest from Palace comes after the streetwear brand launched its collaboration with Japanese denim brand Evisu and American clothing brand Gap, which were also introduced through visually pleasing 90-second short films.
The Palace x Reebok collection drops on June 7.
READ NEXT: Gap and Palace's New Spot Stars Mel C and Skate Legends
Editing by Katherine 'Makkie' Maclang
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