Key Takeaways:
- The new collection worked with direct feedback from female farmers and features practical design details that reflect their real needs.
- The pieces address decades of ill-fitting workwear, including strategic pocket placement and inclusive sizing, showcasing the brands' commitment to consumer-led innovation
- The launch supports the 36% of U.S. farmers who are women with gear matching their growing leadership in agriculture.
Historic brand John Deere is partnering with Dovetail Workwear to launch the first workwear collection tailored to the specific needs of women in agriculture.
Developed through extensive collaboration with women, it addresses the unique needs of farmers, tradeswomen, and homesteaders.
The line features high-stretch fabrics, boot-friendly split hems, and durable construction tailored for fieldwork.
A focus on all-season versatility makes it perfect for various weather conditions.
In a press release, Dovetail Co-founder and Director of Product Development Sara DeLuca expressed the brand's enthusiasm to work with John Deere:
"By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers."
Global Director of Brand Licensing at John Deere Lauren Willis chimed in to highlight the collection's goal of helping women in agriculture feel their best.
View this post on Instagram
John Deere and Dovetail prove brand partnerships work best when both parties play to their strengths: one brings farm cred while the other brings fit expertise.
Together, they're creating specialized workwear that actually fits the female farmers wearing the pieces, building brand affinity and loyalty, as well as increasing sales.
Closing the Agriculture Gender Gap
While women have always been essential to farming, their contributions are now more visible than ever.
According to statistics shared by John Deere, 36% of all U.S. farmers are women.
Additionally, 56% of all farms have women as producers and decision-makers.
Dovetail Workwear, founded in 2018 and headquartered in the Pacific Northwest, has become the largest exclusively women's workwear brand in the northern hemisphere.
View this post on Instagram
Best known for its attention to eco-conscious fabrics and ethical manufacturing, the brand also makes it a point to have inclusive sizing (XXS - 4X).
The John Deere x Dovetail capsule collection is available now on both brands' websites.
Clothing collections are a tried-and-tested playing field for brand collaborations.
Last month, Banana Republic teamed up with "The White Lotus" to bring luxury resort style to the forefront of fashion.
