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Trending Brand News - brand fail

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  • Steak 'n Shake CEO's billboard toward Cracker Barrel
    Marketing

    Cracker Barrel Logo Fail Sparks Billboard Attack from Steak 'n Shake CEO

    By Roberto Orosa   |  10 months ago  |  4 min read
  • The Windows Vista Ultimate installer packaging with tagline: "The most complete edition of Windows"
    Marketing

    Windows Vista Overpromised: What CMOs Can Learn About Microsoft's $70B Brand Fail

    By Katherine Maclang   |  11 months ago  |  6 min read
  • The Kodak Instamatic Camera released in 1963
    Brands

    Kodak's $31B Innovation Gap: Why CMOs Must Connect R&D with Brand Strategy

    By Katherine Maclang   |  11 months ago  |  6 min read
  • Controversial Swatch ad taken down after backlash
    Brands

    Swatch Ad Backlash Sparks Global Debate on Cultural Sensitivity in Branding

    By Jermaine Dela Cruz   |  11 months ago  |  5 min read
  • Jaguar's logo
    Productivity

    Jaguar Faces Heat as Trump Slams 'Woke' Ad and CEO Steps Down

    By Roberto Orosa   |  11 months ago  |  3 min read
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  • Netflix Put a Man in a Billboard, and a 27%-Rated Movie Hit No. 1

    Netflix Put a Man in a Billboard, and a 27%-Rated Movie Hit No. 1

  • Universal Toured a 36-Foot Trojan Horse to Promote 'The Odyssey'

    Universal Toured a 36-Foot Trojan Horse to Promote 'The Odyssey'

  • IShowSpeed Is 21 and Unfiltered: Why Brands Are Lining Up

    IShowSpeed Is 21 and Unfiltered: Why Brands Are Lining Up

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  • Brands

    Why GM’s $172 Billion Crisis Holds a Branding Lesson for Every Modern Marketer

    By Katherine Maclang   |  1 year ago  |  7 min read
  • Zara and BrewDog Banned Ads
    Brands

    When Ads Cross the Line: What Zara and BrewDog’s Bans Say About Brand Ethics

    By Jermaine Dela Cruz   |  1 year ago  |  3 min read
  • A man showcasing the McPizza in the '90s
    Brands

    McDonald’s McPizza Misfire: A Cautionary Tale in Breaking Brand DNA

    By Katherine Maclang   |  1 year ago  |  4 min read
  • Eric "Big E" Ogbogu standing at the center of a big Under Armour logo with athletes clapping surrounding him from the brand's first national TV ad, "Protect this House"
    Marketing

    Death by Silence: Under Armour’s $17 Billion Warning to Marketing Leaders

    By Katherine Maclang   |  1 year ago  |  7 min read
  • The Twitter building with a big "X" light projected on its walls
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    2 Years After Elon Musk’s X Rebrand: Why 55% of Americans Still Call It 'Twitter'

    By Katherine Maclang   |  1 year ago  |  5 min read
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