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Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
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AI

OpenAI's Influencer Retreat Flop Is a Warning for AI Brands

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Brands

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Brands

A&W Recruits Chicken Sandwich Loyalists With Allegiance Pledge

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Content Marketing

7 Brands That Marketed Their Way Into the 2026 Eclipse

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Influencers

Broc Shot Taps Kim Kardashian for a 1 Million Customer Target

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Creative

Shane Gillis Steals Peyton Manning's Place in Bud Light's NFL Ad

7UP new packaging design with vertical logos, solid bold backgrounds, and "Lime Lemon" flavor lettering.
Marketing

7UP's Overhaul Bumps Lime Ahead of Lemon, Turns Logo Vertical

Latest Brands News & Trends

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    By Roberto Orosa  |  1 day ago  |  4 min read
  • Malcolm Todd and Inde Navarrette in the new Gap ad
    Advertising Industry
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  • A Jif smore sandwich up-close
    Design
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    By Roberto Orosa  |  2 days ago  |  3 min read
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  • McDonald's Orbits Back to BTS With 10 New BT21 Happy Meal Toys

    McDonald's Orbits Back to BTS With 10 New BT21 Happy Meal Toys

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Partner Content

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    3 Ways Campari America Builds Brand Loyalty With Live Experiences

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    Johnnie Walker Uncorks Callum Turner as Blue Label Ambassador

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