Brand strategy and consultancy agency Propaganda has refreshed Powersheds’ brand to position it as the leading choice for high-quality, dependable, and easy-to-purchase garden buildings.
Through the "Powerfully Simple Rebrand," Powersheds hopes to combat the common obstacles faced in a market where craftsmanship, superior quality, and excellent service are often overlooked.
To set itself apart from the market, the U.K.-based shed-building manufacturer rebranded its business to show how it solves the key challenges facing today’s garden-building consumer.
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Propaganda enlisted specialist production agencies such as Tungsten Productions to create an educational brand film alongside Ride Shotgun on the CGI lifestyle assets.
Show+Tell and Verse agencies worked on revamping Powersheds’ website.
While sheds may not be glamorous, they can still be marketed in the sleek, simple, and aspirational way that big brands like iPhone, Polestar, and Uber employ.
"By premiumizing the beautifully simple buying process and integrating aspirational lifestyle imagery, we've turned a functional product into something desirable and cool.
This is a completely new approach for this product category, which will set Powersheds apart in a crowded market,” Propaganda Creative Director Lee Bennett said.
The company’s focus lies in removing all the common pitfalls of the traditional sheds and log cabins industry, such as:
- Complicated design requirements that consumers do not need or want
- Inferior quality of the timber
- Inferior quality roofing products that do not withstand inclement weather
- Weak shed structures
Powersheds addresses these challenges by creating products that are simple to manufacture, stock, buy, deliver, and build.
A successful rebranding project not only creates a unique customer experience — it can also be used to tap into new markets and stay ahead in a competitive landscape.
Simplifying the Shed Buying Process
The brand film encapsulates all that consumers need to know about Powersheds’ products:
- A short introduction to what the brand is about
- An overview of the quality of the product
- How the product is best to withstand all weather conditions
- How the product’s structure ensures longevity
- The benefits of its modular design, making it easy to install and deliver
- An overview of Powersheds’ sustainability efforts
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Powersheds refreshed its image to prove just how simple the buying-a-shed process can be.
With a powerful new rebranding and an educational film, Powersheds is speaking effectively to its target audience.
A couple of months ago, Speedo unveiled its rebranding during the 2024 Paris Olympics, launching more modern colors and a sleeker look targeting the younger generations.
Editing by Katherine 'Makkie' Maclang
