A 1990s toy commercial has taken over a park to advertise a groin trimmer.
MANSCAPED released a 60-second spot for the Lawn Mower Go, a trimmer the brand calls its most affordable, priced at $49.99 at launch.
Zach Shenouda and Ryan Robinson, known as Zach & Ryan, wrote and directed the film, with 6DEGREES Films producing.
The duo has a history with the brand.
They first worked with MANSCAPED as USC film students through its "Maker’s Network" initiative, which supports emerging creators.
They later made "Post Pic Clarity," which the men's grooming company calls the "most viral piece of content" it has released.
The Go spot also casts a roving group of college-aged men, the same shoppers the trimmer is intended for.
A Park Workout Goes Nutso
The spot opens on two young men exercising in a park while they debate whether it is time to shave their groin.
A growing crew called the "Go Nutso" guys then arrives in matching blue-and-orange uniforms and fills the park.
A 1990s-style chaos commences that's almost like a jazzercise class and a playground free-for-all combined.
The group throws water balloons, crashes a funeral, and appears to bring someone back from the dead.
Screaming and backflips fill most of the runtime, and fine print shows up throughout as a running joke.
In the end, the film makes it abundantly clear these guys cannot stop going "nutso."
The film launched on MANSCAPED’s Instagram and TikTok accounts, with further distribution planned across its U.S. digital channels.
This strategic placement fits the casting, with both platforms becoming the go-to destination for college-aged viewers watching short video.
Entry Models Need Their Own Creative Partner
MANSCAPED’s brand identity holds steady from its $119.99 Lawn Mower Ultra Gen 6 to this $49.99 entry model, yet the work behind each one came from a different place.
The Gen 6 films came from the in-house team with production company Madre, and Quality Meats made the brand’s first Super Bowl spot.
For the Go, MANSCAPED went to creators it has known since its film school days.
This matters mostly because young men are the spenders.
A 2025 Barclays study reported by Glossy found that 42% of Gen Z men put a larger share of their income toward grooming, compared with 29% of millennials.
Additionally, Persistence Market Research values the global men’s grooming market at $322.3 billion in 2026 and projects it will reach $507.5 billion by 2033 at a 6.7% CAGR.
This gives an entry-priced trimmer a growing pool of first-time buyers.
A $49.99 price gives that group an easy first purchase, and the ad has to speak to them in their own style.
The campaign offers three lessons for brands that hire agencies and creators.
Assign Partners by Price Tier
Brands should match the creative partner to the product’s price and role.
MANSCAPED used its in-house team and Madre for the $119.99 flagship and Zach & Ryan for the $49.99 Go.
Promote Talent From Your Own Program
Sometimes, the best talent for the job lies in your own program pool. Zach & Ryan joined through the Maker’s Network as students and now write and direct a full 60-second spot.
Cast the Target Buyer
Brands should fill the cast with people who look like the shopper.
The Go spot uses college-aged men, the audience MANSCAPED says the trimmer is intended for.
MANSCAPED has now used three different teams for a flagship, a Super Bowl debut, and an entry model, and its next launch will show how far this roster approach can go.
Our Take: Why Trust a Film School Duo With the Trimmer Ad?
We think handing this spot to Zach & Ryan is the smartest creative call in the campaign.
A crew of college-aged guys throwing water balloons and crashing a funeral only works if someone commits to it fully.
Two filmmakers who already made the brand’s most viral piece know how far that commitment can go.
With 6DEGREES Films producing, they could focus on the writing and directing.
And the finished film keeps the rough edges a committee would have sanded down.
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