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Branding News - Page 2
With 20% of Budgets on Branding, When Should You Refresh or Reinvent?
| 1 month ago | 4 min read
POP MART and Sony Pictures Confirm Labubu Film With Director Paul King
| 1 month ago | 3 min read
Hotels.com Leans on Wordplay in ‘It’s All in the Name’ Campaign
| 1 month ago | 3 min read
Xbox Announces Project Helix Console Amid Leadership Overhaul, Brand Reset
| 2 months ago | 3 min read
Luckin Coffee Backer Acquires Blue Bottle Coffee From Nestlé for Under $400M
| 2 months ago | 3 min read
Uber Air Set for Dubai Launch After Joby Aviation's 50K-Mile Test Program
| 2 months ago | 3 min read
Philadelphia Cream Cheese Reclaims Everyday Relevance in Major Brand Refresh
| 2 months ago | 3 min read
Pokémon Celebrates 30 Years With 1,000+ Free Custom Logos for Fans
| 2 months ago | 3 min read
New Logo, Old Problems? JLR Rebrands Range Rover After Jaguar Sold Just 49 Cars
| 2 months ago | 5 min read
F1 Ignites the 2026 Season With Damson Idris and a High-Stakes Reset
| 2 months ago | 3 min read
Axe Is Finally Taking the Subtle Route in 'The History of Overdoing It' Campaign
| 2 months ago | 3 min read
Super Bowl LXI Logo Reveal Ignites Fan Theories Across Social Platforms
| 3 months ago | 3 min read
MrBeast’s Beast Industries Enters Fintech With 7M-User Step Acquisition
| 3 months ago | 3 min read
Vimeo Lays Off Staff Just Months After $1.38B Bending Spoons Acquisition
| 3 months ago | 3 min read
Most B2B Marketers Miss the Content Format That Makes Buyers ‘Feel Something’
| 3 months ago | 3 min read
Nike Taps BLACKPINK’s LISA to Push Its Global Performance Strategy
| 3 months ago | 2 min read
Off-Road Humor Sets Pricing Reset in Jeep's 85th Anniversary Campaign
| 3 months ago | 3 min read
Smithfield Buys Nathan’s Famous for $450M as Inflation Tests Legacy Brands
| 3 months ago | 3 min read
Brooklyn Beckham’s Public Break With Parents Exposes Risk of Family Branding
| 3 months ago | 4 min read
Ralph Lauren Returns to Milan to Align Youth Demand With Brand Equity
| 3 months ago | 3 min read
How to Evaluate Brand Partnerships Through Alignment, Ambition, and Belief
| 3 months ago | 4 min read
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