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Branding News - Page 4

Charlotte Black, chief strategy officer at Saffron
Branding
Top U.K. Branding Agency Shares How to Win Meta, YouTube & Amazon as Clients
By Andrea Surnit  |  6 months ago  |  7 min read
NikeSKIMS
Branding
Kim Kardashian, Nike Launch SKIMS Collab Centered on Identity and Design
By Katherine Maclang  |  6 months ago  |  4 min read
Ray Sheehan, Old City Media founder
Branding
What Brands Can Expect From the Right Experiential Partner
By Andrea Surnit  |  6 months ago  |  4 min read
The BYD Dolphin Surf released in May 2025
Branding
Warren Buffett's $7-Billion BYD Exit Tilts the EV Brand Battle Toward Tesla
By Katherine Maclang  |  6 months ago  |  3 min read
BYD's Yangwang U9 Overtakes Bugatti's Record at 308 mph
Branding
BYD’s EV Hits 308 mph, Overtakes Bugatti's Record to Cement Brand Credibility
By Jermaine Dela Cruz  |  6 months ago  |  4 min read
Arie Tom chief marketing officer of GlassesUSA.com
Branding
Bestseller Reborn: GlassesUSA Taps Trends in $173 Billion Market
By Andrea Surnit  |  6 months ago  |  4 min read
Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield showing off their ice cream
Branding
Is Ben & Jerry’s 'Americone Dream' Melting With Jerry Greenfield's Turbulent Exit?
By Katherine Maclang  |  6 months ago  |  4 min read
The MS NOW logo flashing onscreen during MSNBC's morning joe show
Branding
MSNBC Reinvents Itself as MS NOW in Its Biggest Brand Shift in 30 Years
By Katherine Maclang  |  6 months ago  |  4 min read
Taylor Swift’s Orange influence on brands
Branding
Taylor Swift’s Orange Era Drives Fall 2025 iPhone, Lipstick Trends
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
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BMW's Newest Logo
Branding
BMW’s Subtle Logo Update Brings Digital-First Identity to Neue Klasse
By Roberto Orosa  |  6 months ago  |  3 min read
Black-and-white photo of Sabrina Carpenter
Branding
Johnnie Walker Courts Gen Z with Sabrina Carpenter Global Partnership
By Katherine Maclang  |  6 months ago  |  3 min read
Shaboozey performing Thursday Night Football's new anthem
Branding
Prime Sports Turns to Shaboozey for Branded Thursday Night Football Soundtrack
By Jermaine Dela Cruz  |  6 months ago  |  2 min read
Julie Samuels, President & CEO of Tech: NYC
Branding
Branding New York Tech: How ‘Obviously NYC’ Unified a $649 Billion Industry
By Andrea Surnit  |  6 months ago  |  5 min read
Amlactin's New Packaging Design
Branding
Amlactin Relaunches with Sleek Look, Adds Sensitive Skin Formula
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
Saks Fifth Avenue NYFW Kick-off
Branding
Saks Fifth Avenue Blends Experiential Marketing and Trend Forecasting at NYFW
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
Blue Diamond Almonds Unveils New Look
Branding
Blue Diamond Almonds Unveils New Brand Identity After 20 Years
By Jermaine Dela Cruz  |  6 months ago  |  2 min read
Branding
'It’s Your World to Understand:' The New York Times Showcases Personal Relevance Beyond Headlines
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
Laufey for Everlane's Fall 2025 Campaign
Branding
Laufey Becomes Everlane’s First Celebrity Face in Major Brand Shift
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
Instacart’s ‘Summer of ’99’ Finale featuring Third Eye Blind
Branding
Instacart’s ‘Summer of ’99’ Campaign Ends With Iconic Third Eye Blind Show
By Jermaine Dela Cruz  |  6 months ago  |  4 min read
Lilach Bullock, founder of Escape the Diet Prison
Branding
Build Brand Trust, Not Funnels: 9 Expert Tips That Actually Work
By Andrea Surnit  |  6 months ago  |  6 min read
Shannon Langrand, founder & CEO of Langrand
Branding
Sensory Branding: A B2B Must for Gen Z Buyers
By Andrea Surnit  |  6 months ago  |  5 min read
Branding
What CMOs Must Know About Branding Trends in 2025
By Ilze-Mari Gründling  |  6 months ago  |  7 min read
Nike's "Why Do It?" Slogan Change feat. Tara Davis-Woodhall
Branding
Nike Swaps “Just Do It” for “Why Do It” to Inspire a New Generation of Athletes
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
A medium shot of model Andreea Diaconu posing in a red Simone Rocha dress
Branding
Neiman Marcus Uses Maximalism to Reassert Brand Identity for 2025 Fall Fashion
By Katherine Maclang  |  6 months ago  |  3 min read
A Tesla shop with two cars parked outside
Branding
Why Tesla’s $16.5B AI Deal with Samsung Risks Falling Flat Without Branding Clarity
By Katherine Maclang  |  6 months ago  |  5 min read
Moroccanoil Treatment Mist
Branding
Moroccanoil and Maman Launch Edible “Cloud” Experience to Promote New Treatment Mist
By Jermaine Dela Cruz  |  6 months ago  |  4 min read
Digge Zetterberg Odh, VP of marketing, at Frontify
Branding
Why Brand Consistency Is Survival in Scroll Culture, According to a Marketing VP
By Andrea Surnit  |  6 months ago  |  4 min read
Jägermeister's "Ice Cold Justice" Game
Branding
Jägermeister Gamifies Its Branding With a Retro-Inspired Campaign
By Jermaine Dela Cruz  |  6 months ago  |  3 min read
The Kodak Instamatic Camera released in 1963
Branding
Kodak's $31B Innovation Gap: Why CMOs Must Connect R&D with Brand Strategy
By Katherine Maclang  |  6 months ago  |  6 min read
Controversial Swatch ad taken down after backlash
Branding
Swatch Ad Backlash Sparks Global Debate on Cultural Sensitivity in Branding
By Jermaine Dela Cruz  |  6 months ago  |  5 min read
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