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Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
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The Porsche 911 Coupe reimagined
Brands

Louis Vuitton Wins Singer's First Porsche Collab in 17 Years

Jacob Batalon holding up his phone as the CEO of Cringemart
Creative

Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

DoorDash's Cringemart Logo
Brands

DoorDash Opens 'CringeMart' for Life's Most Awkward Buys

Instagram's new wordmark
Brands

Instagram Updates Wordmark, Risks Legacy Brand Equity

Two people dining in a cafe as a swarm of people try to get their attention
Brands

Steph Curry Joins Google Pixel 11's All-Human Notification Mob

evian water bottle 200 Years Young packaging with nods to its French Alpine roots and elite tennis.
Marketing

How evian and the US Open Keep Bottled Water a Status Symbol

People raising up A&W's new chicken sandwich
Brands

A&W Recruits Chicken Sandwich Loyalists With Allegiance Pledge

Latest Brands News & Trends

  • A photo showing the dinner table at OpenAI's "Summer Club" event at Wildflower Farms
    Brands
    AI

    OpenAI's Influencer Retreat Flop Is a Warning for AI Brands

    By Coral Cripps  |  4 days ago  |  5 min read
  • Image of the 2026 total solar eclipse with the NASA logo in the top right corner.
    Brands
    Content Marketing

    7 Brands That Marketed Their Way Into the 2026 Solar Eclipse

    By Ru Reid  |  4 days ago  |  4 min read
  • Headshot of Kim Kardashian
    Brands
    Influencers

    Broc Shot Taps Kim Kardashian for a 1 Million Customer Target

    By Ru Reid  |  4 days ago  |  3 min read
  • Peyton Manning and Shanne Gills sharing a toast of Bud Light
    Brands
    Creative

    Shane Gillis Steals Peyton Manning's Place in Bud Light's NFL Ad

    By Roberto Orosa  |  4 days ago  |  3 min read
  • 7UP new packaging design with vertical logos, solid bold backgrounds, and "Lime Lemon" flavor lettering.
    Brands
    Marketing

    7UP's Overhaul Bumps Lime Ahead of Lemon, Turns Logo Vertical

    By Ru Reid  |  5 days ago  |  4 min read
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  • Netflix Put a Man in a Billboard, and a 27%-Rated Movie Hit No. 1

    Netflix Put a Man in a Billboard, and a 27%-Rated Movie Hit No. 1

  • IShowSpeed Is 21 and Unfiltered: Why Brands Are Lining Up

    IShowSpeed Is 21 and Unfiltered: Why Brands Are Lining Up

  • What 18 Years in the Trenches Teaches About Agency vs. In-House Marketing

    What 18 Years in the Trenches Teaches About Agency vs. In-House Marketing

  • Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

    Jacob Batalon Cashes In on His 'CEO of Sex' Meme for DoorDash

  • Lamine Yamal's World Cup Win Sends His Brand Value Soaring

    Lamine Yamal's World Cup Win Sends His Brand Value Soaring

Partner Content

  • Portrait of a Allison Varone beside text reading “Allison Varone, Head of Marketing at Campari America, Campari Group,” on a blue and green DesignRush interview graphic.
    Marketing

    3 Ways Campari America Builds Brand Loyalty With Live Experiences

  • Woodpecker.co CEO
    Business

    3% Bounce Rates and Broken Technical Infrastructure Are Killing B2B Sales Pipelines

  • Interview graphic featuring a portrait of Mietra Beyer with text identifying her as Head of Brand & Experience at Blueprint Studio, Live Nation
    Marketing

    How Live Nation Designed Its New Venues for Local Music Culture

  • Terry Crews and Finn Wolfhard face off
    Brands
    Creative

    'Terry vs. Finn' Puts LEGO's Two Pokémon Tiers on Opposite Sides

    By Roberto Orosa  |  5 days ago  |  4 min read
  • Malcolm Todd and Inde Navarrette in the new Gap ad
    Brands
    Advertising Industry

    Gap Casts Malcolm Todd in Its Denim Ad Before His 38-Date Tour

    By Roberto Orosa  |  5 days ago  |  4 min read
  • Heinz bottles having three different squeeze output
    Brands
    Creative

    Heinz's New 'Love Lid' Puts a Price on Ketchup Squeeze Control

    By Roberto Orosa  |  5 days ago  |  3 min read
  • GTA game characters Jason and Lucia at a Xero gas station preparing for a heist.
    Brands
    Gaming

    6-Hour GTA VI Preview Lead Lends Netflix Gaming Credibility

    By Ru Reid  |  6 days ago  |  3 min read
  • A Jif smore sandwich up-close
    Design
    Brands

    Jif Redraws Its 30-Year-Old Logo to Claim a Bigger Slice of Snacking

    By Roberto Orosa  |  6 days ago  |  3 min read
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