Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
Portrait of Connor Nickell beside text reading “Connor Nickell, Brand Director at Procter & Gamble,” with the Mr. Clean logo on a blue interview graphic.
Marketing

66,811 Google Searches Show Mr. Clean Still Pulls His Weight

A spray painted school bus promoting Camp Rock 3 premiering this August.
Marketing

Jonas Brothers Fuel Disney Nostalgia With 'Camp Rock 3' Bus Tour

Two people racing on a track with their couches
Creative

Doritos Races Into Formula 1 With High-Speed Snacking Ads

KFC and Domino's together with Playstation
Content Marketing

KFC, Domino's Hijack PlayStation's Disc Exit With Memes

Balenciaga frangrance counter in Saks Fifth Avenue
Marketing

Saks Cuts Its Debt by 75%, Expands Balenciaga Beauty Deal

Megan Thee Stallion's hand holding a bottle of her new "Hot Girl Summer" perfume with a fiery background.
Marketing

Megan Thee Stallion Bottles 'Hot Girl Summer' as a Fragrance

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