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Branding News
Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
Latest Brands News & Trends

7 Brands That Marketed Their Way Into the 2026 Solar Eclipse
| 4 days ago | 4 min read
Broc Shot Taps Kim Kardashian for a 1 Million Customer Target
| 4 days ago | 3 min read
Shane Gillis Steals Peyton Manning's Place in Bud Light's NFL Ad
| 4 days ago | 3 min read
7UP's Overhaul Bumps Lime Ahead of Lemon, Turns Logo Vertical
| 5 days ago | 4 min read

'Terry vs. Finn' Puts LEGO's Two Pokémon Tiers on Opposite Sides
| 5 days ago | 4 min read
Gap Casts Malcolm Todd in Its Denim Ad Before His 38-Date Tour
| 5 days ago | 4 min read
Heinz's New 'Love Lid' Puts a Price on Ketchup Squeeze Control
| 5 days ago | 3 min read
Jif Redraws Its 30-Year-Old Logo to Claim a Bigger Slice of Snacking
| 6 days ago | 3 min read
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