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  • Megan Thee Stallion Launches Her Own Tequila Brand, Chicas Divertidas
2 min read

Megan Thee Stallion Launches Her Own Tequila Brand, Chicas Divertidas

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Megan Thee Stallion Launches Her Own Tequila Brand, Chicas Divertidas
[Source: Chicas Divertidas]
Article by Arman Lorenzo BuriasArman Lorenzo Burias
Published Feb 17 2025
|
Updated May 01 2025

Three-time Grammy-winning artist and entrepreneur Megan Thee Stallion has unveiled her new tequila brand, Chicas Divertidas.

Coinciding with Megan's 30th birthday, the launch introduces two premium offerings: Blanco and Reposado.

The tequila is crafted from 100% Blue Weber agave sourced from the red volcanic highlands of Jalisco, Mexico, which is known for producing naturally sweet agave due to the region's rich soil and cooler climate.

CHICAS DIVERTIDAS
A new tequila by Megan Thee Stallion ❤️
Available at https://t.co/58MA1PR6EC

Hotties Drink Responsibly.#ChicasDivertidas#ChicasOwnerAndCEOpic.twitter.com/rTxRjttI0f

— Chicas Divertidas Tequila (@chicasdvrtds) February 15, 2025

Produced at the historic Casa Centinela (NOM 1140), which has been preserving tequila traditions since 1904, Chicas Divertidas follows a meticulous process, including cooking piñas in masonry ovens and distilling in premium copper stills.

In a press release, the rapper highlighted her goal of designing a premium tequila to be shared and savored with her fans:

"This process has been years in the making, and I'm so proud to take this next step in my journey as an entrepreneur and launch this brand. I know the Hotties are ready, it's time to give them a drink made by me!"

Chicas Divertidas Blanco and Reposado, both bottled at 40% ABV, retail at $70 and $80, respectively.

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Bottles are available for pre-order at ChicasDivertidasTequila.com and ReserveBar.com, while limited in-store availability at select U.S. retailers will follow.

Influencer-owned brands leverage personal authenticity and built-in fan bases to drive consumer awareness, trust, and engagement.

By aligning with a known personality, brands can also accelerate awareness, boost credibility, and foster stronger emotional connections with their audience.

For the Girls

Beyond its carefully crafted flavors, Chicas Divertidas is set apart by its unique packaging.

The bottle design takes inspiration from the striking Angel's Trumpet flower, with a curvaceous silhouette featuring cuts and grooves that mirror the agave plant.

A dagger-pierced heart crowns the multi-colored bottle, capturing its elegant yet dangerous essence.

CHICAS DIVERTIDAS
A new tequila by Megan Thee Stallion ❤️
Available at https://t.co/58MA1PR6EC

Hotties Drink Responsibly.#ChicasDivertidaspic.twitter.com/UqeWjpiT1g

— Chicas Divertidas Tequila (@chicasdvrtds) February 15, 2025

Blanco is a smooth, easy-to-share tequila with a light sweetness, citrus notes, and subtle hints of rosemary and green tea.

Meanwhile, Reposado offers a richer taste, blending caramelized agave, American oak, and warm spices for a refined finish.

Thee Life of the Party ✨
Hotties Drink Responsibly.#ChicasDivertidaspic.twitter.com/L69DtwaiFn

— Chicas Divertidas Tequila (@chicasdvrtds) February 16, 2025

As Megan Thee Stallion expands her entrepreneurial portfolio, fans can expect further innovations and collaborations under the Chicas Divertidas brand.

This will make the new tequila brand a standout addition to the growing celebrity-backed spirits market.

Meanwhile, last September, Megan starred in a massive campaign by Pepsi and Paramount to celebrate the NFL season, as well as the release of "Gladiator II."

Later in November, she appeared alongside NFL superstars on limited-edition cans of the soda.

👍👎💗🤯
Tags:
casa centinela 
chicas divertidas 
megan thee stallion 
tequila 
Arman Lorenzo Burias
Arman Lorenzo Burias
Former B2B Reporter
Arman Burias has a multidisciplinary background in copywriting as well as literature and has written for art galleries. He has since transitioned into news writing, maximizing his broad skill set to cover design, gaming, and tech for DesignRush.
Follow on: LinkedIn Send email: spotlight@designrush.com

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