Megan Thee Stallion Launches Her Own Tequila Brand, Chicas Divertidas

2,938
Megan Thee Stallion Launches Her Own Tequila Brand, Chicas Divertidas
[Source: Chicas Divertidas]
|

Three-time Grammy-winning artist and entrepreneur Megan Thee Stallion has unveiled her new tequila brand, Chicas Divertidas.

Coinciding with Megan's 30th birthday, the launch introduces two premium offerings: Blanco and Reposado.

The tequila is crafted from 100% Blue Weber agave sourced from the red volcanic highlands of Jalisco, Mexico, which is known for producing naturally sweet agave due to the region's rich soil and cooler climate.

Produced at the historic Casa Centinela (NOM 1140), which has been preserving tequila traditions since 1904, Chicas Divertidas follows a meticulous process, including cooking piñas in masonry ovens and distilling in premium copper stills.

In a press release, the rapper highlighted her goal of designing a premium tequila to be shared and savored with her fans:

"This process has been years in the making, and I'm so proud to take this next step in my journey as an entrepreneur and launch this brand. I know the Hotties are ready, it's time to give them a drink made by me!"

Chicas Divertidas Blanco and Reposado, both bottled at 40% ABV, retail at $70 and $80, respectively.

Explore The Top Product Marketing Agencies
Agency description goes here
Agency description goes here
Agency description goes here
Sponsored i Agencies shown here include sponsored placements.

Bottles are available for pre-order at ChicasDivertidasTequila.com and ReserveBar.com, while limited in-store availability at select U.S. retailers will follow.

Influencer-owned brands leverage personal authenticity and built-in fan bases to drive consumer awareness, trust, and engagement.

By aligning with a known personality, brands can also accelerate awareness, boost credibility, and foster stronger emotional connections with their audience.

For the Girls

Beyond its carefully crafted flavors, Chicas Divertidas is set apart by its unique packaging.

The bottle design takes inspiration from the striking Angel's Trumpet flower, with a curvaceous silhouette featuring cuts and grooves that mirror the agave plant.

A dagger-pierced heart crowns the multi-colored bottle, capturing its elegant yet dangerous essence.

Blanco is a smooth, easy-to-share tequila with a light sweetness, citrus notes, and subtle hints of rosemary and green tea.

Meanwhile, Reposado offers a richer taste, blending caramelized agave, American oak, and warm spices for a refined finish.

As Megan Thee Stallion expands her entrepreneurial portfolio, fans can expect further innovations and collaborations under the Chicas Divertidas brand.

This will make the new tequila brand a standout addition to the growing celebrity-backed spirits market.

Meanwhile, last September, Megan starred in a massive campaign by Pepsi and Paramount to celebrate the NFL season, as well as the release of "Gladiator II."

Later in November, she appeared alongside NFL superstars on limited-edition cans of the soda.

👍👎💗🤯
Latest Brands News
Receive our NewsletterJoin over 70,000 B2B decision-makers growing their brands