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Studio deals, platform economics, and the marketing plays behind the industry's biggest bets, covered regularly for gaming execs, brand partners, and agency leads.
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The new "Welcome to Vice City" signage forming on top of Kaseya Center
Marketing

Rockstar Games Nails a $975,000 Vice City Sign to Miami for a Year

Lisa with her new Playstation DualSense Controller
Marketing

PlayStation Chases Women Console Gamers With Lisa's DualSense

Spotify's GTA 6 billboard teasers
Advertising Industry

Rockstar Spins 34 GTA 6 Tracks Into a Spotify Billboard Blitz

Duo towers over Spike in game environment.
Brands

Duolingo's Duo the Owl Invades Brawl Stars as Its First 20v1 Boss

Toca Boca game characters in adidas Originals apparel.
Brands

adidas Dresses Toca Boca's 60 Million Players in Digital Originals

GTA game characters Jason and Lucia at a Xero gas station preparing for a heist.
Brands

6-Hour GTA VI Preview Lead Lends Netflix Gaming Credibility

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