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Gaming News

Studio deals, platform economics, and the marketing plays behind the industry's biggest bets, covered regularly for gaming execs, brand partners, and agency leads.
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New York Times Square screens displaying Pokémon GO activation countdown.
Gaming

Pokémon GO Celebrates 10 Years With Times Square Takeover

FIFA World Cup trophy in a gamified stadium. "FIFA World Cup: Launch Edition" with partner logos FIFA, Netflix Games, and Delphi Interactive.
Gaming

Netflix Puts the World Cup in Your Hands With New FIFA Game

Coraline, Other Mother, and Other Father
Gaming

LAIKA's Coraline Game on Roblox Hits 17.5M Visits, Drives Audience Engagement

Luigi in Mario Kart World with Nintendo Switch 2 game consoles
Gaming

Nintendo Switch 2, Mario Kart World Launch to Long Lines, Limited Stock

A man is skydiving directly into Fortnite's "Razor Island" map
Gaming

Fortnite's Razor Island by Manscaped Makes Facial Hair a Playable Experience

Lenovo Legion Ad Offering Immersive Gaming Experience
Gaming

Lenovo Legion's New Action-Packed Campaign Champions Gamers' Grit

Fortnite's banner with its different characters
Gaming

Fortnite Makes iOS Comeback, Drops Free Skins to Celebrate

Latest Gaming News & Trends

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    Gaming

    Rockstar Pulls 69M Views in 24 Hours with GTA 6’s Story-Driven Trailer

    By Roberto Orosa  |  1 year ago  |  3 min read
  • Gaming

    Candy Crush Drops Sweet New Beats with Kimbra, TOKiMONSTA, and Łaszewo

    By Selina Garcia  |  1 year ago  |  2 min read
  • "Soy Face" Marco in Clashamania's "Friend or Foe" medal event
    Gaming

    Clash of Clans Wrestles Up Millions of Views with WWE Crossover Campaign

    By Roberto Orosa  |  1 year ago  |  3 min read
  • Paul Rudd reprises his 1991 Nintendo commercial role
    Gaming

    Paul Rudd Returns to His Nintendo Roots for Nostalgic Switch 2 Campaign

    By Arman Lorenzo Burias  |  1 year ago  |  2 min read
  • WWE x Clash of Clans graphics
    Gaming

    WWE Superstars Take Over Clash of Clans in New WrestleMania 41 Crossover

    By Arman Lorenzo Burias  |  1 year ago  |  2 min read
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Partner Content

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    Design

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  • Copilot helps players while in-game
    Gaming

    Xbox Introduces Copilot for Gaming to Boost Player Engagement and Experience

    By Arman Lorenzo Burias  |  1 year ago  |  2 min read
  • Steam logo
    Gaming

    Valve Bans Forced In-Game Ads on Steam, Reinforces Player-First Business Model

    By Arman Lorenzo Burias  |  1 year ago  |  2 min read
  • Nintendo Switch 2
    Gaming

    Nintendo Reveals Switch 2 with Backward Compatibility and New Features

    By Andrea Surnit  |  1 year ago  |  3 min read
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    Gaming

    Gordon Ramsay Turns Over a New Leaf for Supercell's Hay Day Campaign

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    Gaming

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