Celebrity chef and entrepreneur Gordon Ramsay has found his calm in a new campaign for Supercell mobile game Hay Day.
Best known for his fiery personality and short temper, Ramsay is taking on an entirely new persona as he enters the game to help players with farm work and special events.
From January 15 to 24, the "Hell's Kitchen" star will replace the game's guide character Greg, who seems to have gone on a fishing trip.
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In a press release, Ramsay admitted to not being a very zen person before he discovered the joys of Hay Day:
"People will be shocked to see me as a character in such a tranquil game, but that’s exactly the point — Hay Day shows that anyone, no matter who they are, can find a bit of harmony in the chaos."
By leveraging influencer partnerships, businesses can easily attract audience interest for a product.
This often involves crafting a custom campaign that's compatible with the influencer's brand, and Supercell has been known to team up with top celebrities to promote its games.
Finding His Inner Peace
Ramsay also appeared in a minute-long ad to promote the campaign.
The serene spot opens with a shot of the chef's smiling face as he lies down in the grass surrounded by dozens of adorable chicks.
As he strolls through the beautiful countryside, he tells viewers that he's saying goodbye to the old Gordon.
He hilariously begins to recount all the methods he's tried in "pursuit of harmony," including screaming affirmations into the mirror, undergoing a digital detox, using weighted blankets, and even laughter therapy.
Eventually, he says that the recipe to his calmness lies in Hay Day all along.
"I know what you're thinking. Gordon hasn't really changed, he'll always be angry," he starts to say before stepping into a pile of manure and screaming a cuss word.
Still, he manages to stop himself, reel back his emotions, and return to being zen after seeing that his "pigs are back" in the game.
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The commercial hilariously and calmly closes with Ramsay calling for you to download the game and "find your inner peace" as he laments the state of his brand-new boots.
This isn't Ramsay's first time in the virtual world.
Last December, Roblox launched the very first "Hell's Kitchen Experience" on the game platform, where players could interact with a digital version of the chef.
