Branding News

Rebrands, the latest trends, and the strategic reasons behind the way brands change how they look, covered daily for brand leads, strategists, and agencies doing the work, as interpreted by experts in the industry.
A close-up at an axolotl
Agencies

Netflix Adds Mother Agency as Outside Eye on 3-Film Brand Platform

Sabrina Carpenter posing with a bottle of Johnnie Walker
Marketing

Johnnie Walker Puts 2 Oscar Winners Behind Sabrina Carpenter Ad

Bruce Buffer acting as a waiter in a restaurant
Marketing

Bud Light Packs Paramount+ Access Into a $99 UFC Steak Feast

Football shaped pizza with the cheese spelling out "Just Married," surrounded by a flower bouquet, champaign glasses, and Hidden Valley Ranch.
Marketing

Hidden Valley Ranch Crashes Super Bowl LXI With 50-Guest Wedding

Rob Rausch dressed as Santa holding up a can of Poppi
Creative

Poppi Hands Holiday Film to Day One Agency, Super Bowl to Mirimar

A cartoon woman showing her grills that spell out "Create"
AI

Adobe Uses Its Own Tools on ‘Made to Create’ Film With 30+ Artists

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