Trending Brand News - Silverback Strategies

AI
Marketing
Google Is Testing Ads in AI Mode, and Healthcare Goes First
By Marta Janosi | 3 weeks ago | 4 min read
Marketing
Why Marketing Teams Need to Move From Attribution to Measuring Contribution
By Neil Welsh | 1 month ago | 4 min read
Advertising Industry
Google's AI Push Is Moving Paid Search Work Upstream
By Jordan Crawford | 1 month ago | 3 min read
Advertising Industry
Structured Creative Testing Is Becoming the Engine Behind Paid Media Performance
By Haley Nininger | 1 month ago | 4 min read
Marketing
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Incremental Measurement Gains Importance as 58% of CMOs Face Greater ROI Pressure
By Marta Janosi | 1 month ago | 3 min read

Partner Content

Marketing
5 Measurement Questions Every CMO Should Answer
By Allyson Cochran | 1 month ago | 5 min read
AI
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Silverback Strategies CEO Shares How AI Ad Platforms Ruin Budgets at SLEC 2026
By Marta Janosi | 1 month ago | 3 min read

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