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Studio deals, platform economics, and the marketing plays behind the industry's biggest bets, covered regularly for gaming execs, brand partners, and agency leads.
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A shot of the newest Xbox Series X controller shown in mid-air
Brands

Xbox, PlayStation, Nintendo Take 3 Different Paths in the Console Wars
New York Times Square screens displaying Pokémon GO activation countdown.
Gaming

Pokémon GO Celebrates 10 Years With Times Square Takeover
FIFA World Cup trophy in a gamified stadium. "FIFA World Cup: Launch Edition" with partner logos FIFA, Netflix Games, and Delphi Interactive.
Gaming

Netflix Puts the World Cup in Your Hands With New FIFA Game
Coraline, Other Mother, and Other Father
Gaming

LAIKA's Coraline Game on Roblox Hits 17.5M Visits, Drives Audience Engagement
Luigi in Mario Kart World with Nintendo Switch 2 game consoles
Gaming

Nintendo Switch 2, Mario Kart World Launch to Long Lines, Limited Stock
A man is skydiving directly into Fortnite's "Razor Island" map
Gaming

Fortnite's Razor Island by Manscaped Makes Facial Hair a Playable Experience

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