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"Squid Game 2," the second season of Netflix's popular Korean thriller that first hit the streaming service in 2021, is breaking records left and right in its premiere week.
During its first four days, the hit show has amassed a whopping 68 million views, making it the show with the strongest debut in Netflix's history.
Notably, the title previously belonged to the horror-comedy series "Wednesday" which received 50.1 million views during its launch.
Beyond the views, "Squid Game 2" also placed seventh in Netflix's most popular non-English language show of all time, with its first season placing first in that list with 265.2 million views, and "Stranger Things" Season 4 placing second.
Squid Game is the #1 show on Netflix in 92 countries!
— Squid Game (@squidgame) December 31, 2024
With 68 million views, Season 2 also broke the record for most views for a show in its premiere week — and has already become Netflix’s seventh most popular non-English TV show ever!
Now who's ready for Season 3? pic.twitter.com/9HShaT5uzJ
With only over a week since its launch, it won't be a surprise if "Squid Game 2" beats its predecessor and slowly makes its way to the top spot.
But before "Squid Game 2" reached monumental success, many factors were at play.
Online engagements from events and other creative marketing executions targeting its global fanbase leading up to the show's release played a huge part in generating hype for it.
According to social media management company Sprout Social, the show garnered an estimated 3.1 million likes, comments, and shares, as well as a total of 5.19 billion potential impressions.
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Apart from its unique premise, the show's success can also be largely attributed to its genius marketing strategy consisting of quality brand partnerships.
In the last two months, "Squid Game 2" has teamed up with several prominent companies from all over the world, including:
- McDonald's in Australia
- Just Eat in the U.S.
- Tottenham Spurs in the U.K.
These collaborations highlight the power of partnering with experienced digital marketing agencies to amplify reach, foster engagement, and create impactful cross-industry campaigns.
"Netflix’s Squid Game 2 shows how brands can amplify their impact through strategic partnerships and complementing a story's spirit," Sprout Social VP of Social, Content and Brand Marketing Layla Revis said in a statement to Finn Partners.
What's In Store for Season 3?
To keep the Squid Games hype train alive and kicking, Netflix has also dropped a short teaser for the third and final season of the Korean thriller.
"Squid Game 2" also generated massive excitement ahead of its release with a gripping teaser, solidifying its place among the best TV show trailers of all time and fueling anticipation for the next chapter.
Here, viewers are introduced to "Chul-su," an animatronic boy similar to the doll behind the "red light, green light" game, "Young-hee."
Everyone say hi to Chul-su 👋 Season 3 coming in 2025. pic.twitter.com/tjWjFESLFQ
— Squid Game (@squidgame) January 1, 2025
In a 15-second spot, the two giant dolls face off, before the lights turn green and the "Squid Game 3" logo appears on the screen.
While no official date is confirmed, fans can expect the third season to come sometime in 2025.
Recently, Netflix show "Emily in Paris" announced a new theatrical experience hitting 25 U.S. cities this year.
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