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Kellogg's has teamed up with American cook Molly Baz to be the cover of its new Special K cereal box.
This makes the New York Times Best-selling author the first pregnant woman to ever be on the cover of a cereal box.
"If you know me, you know I am a freak for cereal. Cereal got me through pregnancy in a very real way," Baz said in a press release.
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As a "diehard Special K girlie and longtime customer," she also expressed how honored she felt to design and be featured in a Special K box together with her husband.
"I'm thrilled to use this moment as a billboard and platform where we can celebrate the mind-blowing miracle of pregnancy and motherhood that is happening around us all and is nothing short of a dream come true," she added.
The collaboration comes as part of the food writer's recent controversial breastfeeding ads in Times Square, which has caught a lot of attention and increased her visibility.
A Special Platform
The team-up marks the first "Special Edition" of the brand's "Special for a Reason" campaign, which aims to empower different individuals and give them a platform to share their unique stories.
As part of the collaboration, the cereal brand will also be donating $25,000 to United Way's "Women United" program in support of women and girls, as the organization creates a world of opportunity.
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WK Kellogg Co. Senior Director of Brand Marketing Sadie Garcia shares that Special K has always designed its food around people, which is why it wants both sides of its cereal boxes to celebrate what makes people unique.
"Together, our goal is to deepen that pride and highlight that everyone's journey to motherhood looks different, but each path is special in its own way," Garcia concluded.
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Editing by Katherine 'Makkie' Maclang
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