If you've ever watched a dog insist on the same lamppost or a cat obsess over a single toy, you know pets can have very specific priorities.
Rover makes these quirks the center of its new "We Get Your Pet" campaign.
Orchard Creative and production company Rabbits Black frame attentive care around the details that owners know best.
Rover first ran "We Get Your Pet" in October 2025 with director Lucy Sandler and production company Park Pictures.
This second iteration keeps the tagline and changes the brand tone.
Three spots with cutdowns make up the campaign, and they feature three pets with unusual attachments:
- Buck and his favorite trash can
- Nash and his worn bunny
- Cookie and a simple bubble
Directed by Christine Santora, the films run nationally across YouTube, OTT, and social media.
The creative gives Rover a more emotional way to define its brand identity in an online pet care marketplace.
Finding a sitter is only part of the decision. The bigger question is whether they will understand the animal behind the booking.
Pet Personalities Own the Spotlight
Each film focuses on an ordinary object or routine that has become essential to a pet.
Buck's walk must include a particular trash can, and Nash's battered bunny is his prized possession.
Meanwhile, Cookie treats bubbles as something that's always worth chasing.
@roverdotcom Making a commercial with pets is 90% chaos, 10% footage. And we wouldn't have it any other way. We Get Your Pet. 🐾 #rover#roverpetcare#wegetyourpet#roverdotcom♬ original sound - Rover
Santora said that she used long takes that allowed the animals to move naturally through the scenes.
"We wanted each film to reflect the pet’s perspective, showing the world the way they see it, where quirky, imperfect details turn otherwise random objects into the most special ones," she shared in a press release.
This approach helped preserve the awkward, unpredictable behavior that gives each story its humor.
57% of Pet Parents Find Pet Idiosyncrasies Endearing
Rover describes itself as the world's largest online marketplace for pet care.
It connects owners with providers for services including sitting, boarding, walking, daycare, and drop-in visits.
Rover Group also operates Meowtel, Mad Paws, and Cat in a Flat across 18 countries.
Its survey of 1,000 U.S. pet parents found that 57% find their pets' favorite things endearing.
The same survey found that 41% of dogs insist on visiting the same specific stop on every walk.
It also showed that 68% of pets' favorite playthings were described as visually comical, such as worn plush toys and tattered blankets.
"This simple insight ladders up to a meaningful role for Rover sitters and walkers," Dan Kenneally, ECD at Orchard, explained.
"They not only understand your pet's smallest, most specific needs, but they also get the emotional stuff, too."
The data points to a marketplace where personalization can help distinguish digital pet care services as owners become more deliberate about who they trust.
- Specific knowledge strengthens brand trust. Providers should learn an animal's routines and preferences to give owners greater confidence.
- Small behaviors reveal larger needs. Platforms should account for individuality to make care feel more tailored to the animal.
- Marketplaces still need a human reason to matter. Brands should connect digital convenience with emotional reassurance.
As online pet care grows, the strongest marketplace proposition may depend on how well that provider understands the pet.
Our Take: Can Rover Make Knowing Pets Its Advantage?
The creative centers on the idea that a sitter or walker needs to notice details that an algorithm or booking interface cannot capture.
We think that Rover can own this, but only if the knowledge shows up in the booking flow and not only in the films.
The bigger opportunity is to make pet knowledge part of how Rover helps owners choose and communicate with providers.
It gives personalization a practical role in the customer experience.
Freshpet also found a way to ground pet care in everyday behavior.
Its "Kitchen Conversations" campaign shows owners treating their dogs as confidants during ordinary household routines.
Looking for a creative that connects pet care with pet personalities?
Explore these top creative agencies specializing in advertising and brand strategy.
