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Key Takeaways:
- Inter Miami CF debuted its official Snapchat account during the Dreams Cup, a youth tournament drawing over 900 teams from nine countries.
- Fans can now access exclusive team content and highlights, plus share stories using Snapchat's geotags and chat features.
- The launch includes in-stadium Snapchat Lenses that let fans appear on the scoreboard with team-themed AR effects.
Inter Miami CF just scored a new way to connect with its youngest supporters, and it's happening right in the middle of one of its biggest youth tournaments.
The Major League Soccer club officially launched its Snapchat profile during the opening ceremony of the Dreams Cup.
The three-day international youth tournament is hosted by the Inter Miami CF Academy.
Every dream starts somewhere. For them, it started here. #DreamsCup 👐 💗 pic.twitter.com/MFyXqHHtPn
— Inter Miami CF (@InterMiamiCF) May 23, 2025
With over 900 teams from nine countries and thousands of young players and families in attendance, the event provided the ideal platform for the club’s Snapchat debut.
This move targets Snapchat’s growing sports audience, which now has over 170 million users engaging with sports content.
The visual social media app reaches more than 75% of 13- to 34-year-olds in over 25 countries.
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Followers can now watch behind-the-scenes footage from training sessions and catch matchday highlights through Snapchat’s Stories and Spotlight features.
They can also join fan chats using geotags and interactive tools.
The profile launch gives Inter Miami CF direct access to young fans and their families at a moment of high engagement.
It's a great way to start Snapchat marketing to build lasting connections while viewing habits and brand loyalties are still being formed.
Sports Fans, Snap Away!
To mark the launch, Inter Miami became one of the first MLS clubs to introduce in-stadium Snapchat Cam tech.
It began with the Dreams Cup kickoff match between Inter Miami U13 and Orlando City SC U13 at Chase Stadium.
Fans were treated to two custom Snapchat Lenses tied to team spirit.
The first featured a banner that appeared between a user’s raised arms when viewed through Snapchat.
Meanwhile, the second was activated when fans opened their mouths to cheer, revealing the phrase “Vamos Miami” across their faces.
Spectators also had the chance to see themselves featured on the stadium’s scoreboard through real-time camera capture by using the Lenses during the match.
These interactive effects will continue throughout First Team matches going forward.
Apart from the lenses and effects, more Snapchat-powered activations are planned as Inter Miami looks to keep fans engaged beyond the sidelines.
Our Take: How Do You Engage Young Fans?
From a brand engagement and social media marketing perspective, it’s definitely a smart move.
Meeting young fans where they already spend their time is an easy way to turn them into active digital ambassadors for their favorite sports and teams.
And aligning the launch of the Snap account to the Dream Cup was the icing on the cake, ensuring maximum visibility and awareness.
Previously, Pepsi united football legends and up-and-comers for a brand campaign celebrating 50 years of football ads.
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