Broc Shot Taps Kim Kardashian for a 1 Million Customer Target

Kim Kardashian spent more than a decade speaking publicly about psoriasis, including the frustration and insecurity that came with managing visible flare-ups.

Now, she is bringing her experience to Broc Shot.

She has signed on with the emerging supplement brand as a public advocate, sharing the product as part of her personal skin health routine.

Broc Shot clarified to WWD that Kardashian is not an investor and did not work on the product itself.

The company also said it expects the six-month campaign to bring in at least 1 million new customers.

In social content, Kardashian explains that she researched sulforaphane before adding the broccoli-seed powder to her routine.

She put a timeline on the result in the announcement, saying, "Within a few weeks, I noticed my skin was calmer and clearer."

"It's helping my skin and my gut, honestly it's become one of those wellness staples I don't want to be without," she shared in a statement.

The brand partnership gives Broc Shot a highly influential person with a genuine, long-running connection to the problem it is addressing.

Kardashian's psoriasis story gives consumers a way into a product that would otherwise be difficult to explain.

A Foundation Seal Backs the Sulforaphane Claim

Broc Shot is positioning Kardashian's personal experience alongside its hero ingredient, sulforaphane, which comes from whole broccoli seeds.

The product is available as sachets in Original, Ginger + Lime, and Pineapple + Mint, as well as capsules.

A third party tests every batch for sulforaphane yield, heavy metals, pesticides, and microbial contaminants.

"We took a different approach, working with the body's own defense systems instead of simply adding another ingredient," Gracia Walker, co-founder of Broc Shot, added.

"Natural sulforaphane supports the NRF2 pathway, helping your body's own cellular defense systems protect and repair skin from within."

The partnership also has a credibility marker specific to the condition.

Broc Shot became the first supplement to receive the National Psoriasis Foundation's Seal of Recognition.

The foundation notes that the recognition does not guarantee individual results and recommends that people with psoriasis first consult a health care professional.

The seal is the harder asset to replicate, since any wellness brand can hire a famous face, but almost none carry a patient organization's name on the box.

Psoriasis Cost the World $149 Billion in 2021

Psoriasis affects nearly 7.5 million adults in the U.S., according to the American Academy of Dermatology.

The condition can be associated with diabetes, cardiovascular disease, inflammatory bowel disease, and depression.

A 2025 analysis published in the Journal of Investigative Dermatology found global psoriasis cases reached 43 million in 2021.

The same study put the economic burden that year at $148.85 billion, split between $95.15 billion in healthcare costs and $53.70 billion in lost productivity.

The numbers explain why Broc Shot wants the psoriasis association, since millions of people are already spending money to manage the condition.

Demand of this size also means Broc Shot is arriving late to a category where dermatologists, biologics makers, and drugstore brands have all staked their claims.

The company has to clear a higher bar with its product marketing.

• Pick advocates who lived the problem. Consumers understand an unfamiliar product faster when someone explains why they went looking for it in the first place.
• Anchor health claims to an outside authority. A recognized association gives a small brand a form of credibility that paid media cannot manufacture on its own.
• Treat skin concerns as a health category. Products tied to a diagnosed condition reach buyers who have already worked through the beauty aisle without finding an answer.

For Broc Shot, Kardashian provides access to a large audience, while the psoriasis connection gives that reach a specific consumer need.

Our Take: Can KimK Make Broc Shot More Credible?

Broc Shot has bought a six-month window and told WWD it expects at least 1 million new customers out of it.

We think Kardashian will deliver the traffic, though the credibility question gets answered by the NPF seal, which stays on the box after she stops posting.

Her role here is advocate, with no equity and no hand in the formula, which is a lighter commitment than the co-founder title she took at UPDATE.

The difference matters because a paid advocacy window rents attention, and the rent comes due when the contract closes.

Broc Shot has until roughly February to turn her psoriasis story into repeat purchase, and sachet subscriptions are a harder sell than a one-time celebrity checkout.

We think that the NPF seal is the brand asset worth defending, since it is the one thing a competitor with a bigger influencer budget can't simply outbid.

Want a wellness brand grounded in a credible consumer story? Explore these top influencer marketing agencies in the DesignRush directory.