NFL legend Eli Manning has teamed up with Corona to ring in the NFL season with a brand-new game: Lime Wedge Football.
Bringing action and excitement to the tailgate experience, the two have launched a limited-edition game kit that includes a football field-themed table runner and a toy lime wedge with laces on the rind.
Signed by the two-time Super Bowl winner, the kits are available for purchase on Corona's website for $10 (a reference to Manning's jersey number), while supplies last.
For fans who don't want to purchase the kit, the game can still be played with a regular lime wedge and any household item (preferably bottles of Corona beer) that can be used as goalposts.
Players simply need to prop two objects next to each other to serve as field goal posts, then flick a lime wedge between the posts from across the table.
Rob Nelson, VP of Brand Marketing at Corona, highlighted the joys of small moments before the game in a press release.
"Corona Lime Wedge Football is a great way to enhance your tailgate and embrace La Vida Más Fina as soon as game day starts," he concluded.
Manning also chimed in to share his love for competition both on and off the field, reflecting his excitement to bring Lime Wedge Football to fans everywhere.
Corona is also encouraging players to tag @CoronaUSA when sharing videos of their versions of the game for the chance to be featured on the brand's social channels.
The Lime Wedge Football kit is a brilliant example of effective product design that makes the most out of a simple idea, patterning the design elements of its limited-time novelty item to the brand's visual identity.
A Bit of Lime
A simple 30-second spot begins with a shot of two perfectly aligned bottles of Corona beer, garnished with limes.
From across the table, Manning lines up a lime wedge for a perfect shot as dramatic music swells in the background.
The commercial comes to an anticlimactic end when Manning manages to shoot the lime through the posts, thoroughly impressing nobody around him.
Last month, the NFL also launched a new spot to promote the upcoming season, which is set to be the league's biggest yet.
