Key Takeaways:
- Ben & Jerry's is modernizing the classic ice cream truck by partnering with Rivian to launch all-electric scoop trucks.
- The collaboration reflects both companies' commitment to reducing fossil fuel reliance through zero tailpipe emissions.
- The trucks will debut at SXSW 2025 before traveling across the U.S., creating meaningful and engaging brand moments.
Ben & Jerry's is bringing a modern twist to an old favorite: the ice cream truck.
The ice cream brand has partnered with all-electric automaker Rivian to launch two scoop trucks, combining classic nostalgia with innovative sustainability.
Built on Rivian's new Commercial Van platform, the trucks will make their first appearance at the 2025 South by Southwest (SXSW) Conference in Austin, Texas, before heading out on a nationwide tour.
Designed for drivers. Built for business. The Rivian Commercial Van is now available to businesses across America. Discover an all-electric fleet vehicle thoughtfully designed to maximize uptime, lower costs and step up sustainability. https://t.co/m0jancDzkApic.twitter.com/OTJdMCQ9EL
— Rivian (@Rivian) February 10, 2025
Rivian Senior Director of Prototype Development Brian Gase expressed enthusiasm for the project in a press release:
"Collaborating with the Ben & Jerry's team to build the next generation of electric scoop trucks has been an incredible experience. It's one of those projects that just makes the team smile."
Ben & Jerry's U.S. Integrated Marketing project lead Sean Slattery echoed the excitement, highlighting how Rivian helps the ice cream brand rely less on fossil fuels in a small way.
When two companies align on shared brand values like sustainability, partnerships become more authentic and engaging.
Ben & Jerry's and Rivian prove that even an ice cream truck can become innovative and meaningful through a game-changing partnership.
The Future of Ice Cream Trucks
Ben & Jerry's and Rivian are redefining what an ice cream truck can be, delivering delicious treats with a reduced environmental footprint.
With a range of 161 miles per charge, the Rivian Commercial Vans ensure that more fans can enjoy their favorite flavors at more events than ever before.
Following its debut at SXSW, the Ben & Jerry's electric scoop trucks will embark on a national tour, making surprise stops at festivals, community gatherings, and other events.
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Fans will have the chance to experience the new trucks up close as they roll into events, including stops in Ben & Jerry's home state of Vermont.
As part of both companies' commitments to sustainability, the trucks will operate with zero tailpipe emissions while offering the same joyful experience that ice cream lovers have come to expect.
Meanwhile, earlier this week, the original founders of Ben & Jerry's expressed interest in buying back the brand they started from Unilever.
