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Platform changes, creator economics, and the campaigns breaking through the algorithm, reported daily for social leads, brand marketers, and agency teams.
Three column collage of Michael Phelps with The Familie logo in the left bottom corner.
Agencies

The Familie Signs Michael Phelps for Its Growing Sports Division

Seth Rogen holding three Sephora shopping bags.
Influencers

GUT New York Takes Over Sephora's Holiday Ads With Seth Rogen

Simone Biles behind a kitchen counter with the SodaStream Fountain, and the Pepsi and Starry syrups.
Influencers

SodaStream Enlists Simone Biles to Justify Its $199.99 Fountain

Jimmy Donaldson, a.k.a. MrBeast, pictured
Influencers

The Brand Builder: MrBeast's $5 Billion Company Rides on His Name

Greyscale photo of Walton Goggins with a "Ink Your Link" tattoo on his hand.
Influencers

Walton Goggins Fronts a GoDaddy Tattoo Contest With an Opt-Out

Sydney Sweeney in a photoshoot for Novig in the nude with a tennis racket
Influencers

The Brand Builder: Sydney Sweeney Stakes Her Name on 2 Startups

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