Paris Hilton is spotlighting ADHD Awareness Month through a branded platform for the third year in a row.
On October 15, Hilton's nonprofit 11:11 Media Impact will host UNSTOPPABLE at Slivington Manor in Los Angeles.
Loop Earplugs is presenting the event, with Understood.org leading its education program.
The daylong summit will bring together more than 50 neurodivergent creators for interactive activations, expert sessions, and community-building.
The program takes aim at the ADHD misinformation spreading across social platforms, where creators drive most of the conversation.
"I spent so much of my life masking my ADHD," Hilton said in a press release.
"That's why I wanted to convene creators to build community, provide real tools, and the confidence to bring it back to everyone who follows them."
11:11 Media Impact will also release a post-event PSA with Understood.org and The Mental Health Coalition.
Participating creators and celebrities will share candid reflections on how ADHD has influenced them.
UNSTOPPABLE gives Loop a direct role in an advocacy platform Hilton has already developed through creator content, education, and entertainment.
The brand partnership gives 11:11 Media Impact a new commercial ally for its third consecutive ADHD Awareness Month program.
Loop Joins Hilton's Recurring ADHD Platform
UNSTOPPABLE gives Loop Earplugs a larger role in Hilton's ADHD advocacy than a conventional product placement.
In 2024, Hilton marked the same month with her song "ADHD" and a social channel takeover run with Understood.org.
The brand is presenting a live event designed around neurodivergent creators, education, and sensory experiences.
The partnership follows 11:11 Media Impact's 2025 ADHD Awareness Month work with Google Android and Understood.org.
This program took the form of "Inclusive by Design", a three-part YouTube series about creating ADHD-friendly spaces.
Sarah Greenberg, psychotherapist and VP of Expertise and Behavioral Health Innovation at Understood.org, said the partnership gives creators practical tools to share.
"Creators are powerful agents of social change and individual support," Greenberg told DesignRush.
"Today, millions of people turn to social media with their health questions, but research shows that about half of the most popular ADHD videos on TikTok are misleading.
That's why Understood works directly with creators to help cut through the noise, and why we're proud to be the education partner for UNSTOPPABLE.
Our goal is for every creator to leave energized, connected, and equipped with trusted, expert-backed resources to support their communities," she added.
Hilton consistently looks for ways to turn lived experience into storytelling that can reach an audience.
Loop adds a physical product to this content model.
Hilton co-designed a limited-edition Loop Engage with the brand, and Loop will donate $5 from every pair sold throughout October.
Loop has guaranteed a minimum of $150,000, which gives the partnership a funding line alongside its awareness role.
Hilton Hotels, United Talent Agency, Kinetic Sand, and JBL have also signed on as additional UNSTOPPABLE partners.
The day closes with a fireside chat featuring Hilton, Spin Master co-founder Anton Rabie, and alice + olivia founder Stacey Bendet.
All three have spoken publicly about their ADHD.
Running the same cause through a new medium each year keeps an audience engaged without re-explaining the mission.
Each new medium also gives the next co-branding partner something of its own to put a name on.
Creators Face a Credibility Problem
UNSTOPPABLE also puts creators at the heart of an ADHD information problem that the summit itself aims to address.
A 2022 study of the 100 most popular ADHD videos on TikTok found that 52% were misleading.
Non-healthcare providers uploaded 49 of those 52 misleading videos, and personal-experience videos ranked as the most popular category by views.
Hilton's team puts the audience side of the gap at 49% of Gen Z self-identifying as neurodivergent.
The team also cites an estimated 20% of the global population as neurodivergent, with 76% of them keeping a diagnosis private.
The summit is pairing creators with healthcare professionals and mental health organizations to close this gap.
Putting a credentialed expert next to a creator is the simplest correction available to any influencer marketing program handling health claims.
Key insights for brands and nonprofit organizations planning awareness campaigns:
- Creators can make complex topics accessible. Teams should pair creators with qualified experts to improve accuracy while keeping information relatable.
- Lived experience can earn attention. Organizations should connect lived experience with verified resources to give audiences useful next steps.
- Expert partnerships can improve creator credibility. NPOs should measure whether expert-backed content drives audiences toward reliable information and resources.
The opportunity is to give creators information that remains useful to audiences after the campaign ends.
Our Take: Can Partnerships Build Nonprofit Brands?
A nonprofit picks up a brand's distribution, budget, and shelf space the day it signs a partner.
We think strategic partnerships can build a nonprofit brand, as long as the cause keeps top billing.
11:11 Media Impact has the harder version of this problem, since Hilton is the most recognizable asset in every campaign she runs.
Loop sells the earplugs, Hilton fronts the summit, and Understood.org supplies the clinical backing that most viewers will never see credited.
Media Cause named creator-driven content the top nonprofit social strategy for 2026, so more nonprofits will be renting someone else's audience this year.
Pizza Hut kept Little Free Library as the named beneficiary of its Little Hut Libraries, so the nonprofit stayed the point of the program.
The nonprofits that win this cycle will be the ones that audiences can still name once the campaign ends.
Looking to expand awareness for your nonprofits through creators, partnerships, and social campaigns?
Explore these top social media marketing agencies to develop programs that connect mission with audience growth.
