Branding News - Page 6

How to Modernize Your Brand Standards
Branding
Outgrown Your Brand Guidelines? These 3 Updates Unlock Speed & Scale
By   |  7 months ago  |  4 min read
Microsoft Crocs
Branding
Crocs With Clippy? Microsoft Reminds Brands That Icons Still Sell
By   |  7 months ago  |  3 min read
Al Schester, President & Owner of Polaris
Branding
Why In-Person Brand Experiences Still Win in an AI-Driven World
By   |  7 months ago  |  5 min read
Branding
Why GM’s $172 Billion Crisis Holds a Branding Lesson for Every Modern Marketer
By   |  7 months ago  |  7 min read
Branding
AI Vision Studio Turns Merch into a Brand-Building Tool Across Teams
By   |  7 months ago  |  6 min read
Zara and BrewDog Banned Ads
Branding
When Ads Cross the Line: What Zara and BrewDog’s Bans Say About Brand Ethics
By   |  7 months ago  |  4 min read
21SEEDS Infused Tequila
Branding
21SEEDS Repositions Infused Tequila Around Product Truth and Speed
By   |  7 months ago  |  3 min read
Inside the $9B Kentucky Whiskey Branding Collapse
Branding
Kentucky Whiskey’s $9B Failures Show What Happens When Brands Stop Evolving
By   |  7 months ago  |  4 min read
Hyundai Card Taps Tom Sachs to Redesign Credit Cards
Branding
Hyundai Card Reframes Design as Identity with Tom Sachs
By   |  7 months ago  |  3 min read
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Gwyneth Paltrow as Astronomer Ambasssador and Del Monte Fruit can with salad
Branding
A PR Crisis & $2.3B Brand Collapse: What Astronomer & Del Monte Tell Us About Modern Branding
By   |  8 months ago  |  5 min read
The Jaguar Type 00 in Ultramarine Blue in a street in Paris with photographers flocking to take a photo
Branding
Jaguar Sold Just 49 Cars in April 2025 Amid EV Rebrand, Dealer Standstill
By   |  8 months ago  |  5 min read
A black Tesla Robotaxi on the road
Branding
Elon Musk’s Robotaxi Strategy: A Branding Pivot to Counter China’s EV Brands
By   |  8 months ago  |  7 min read
Promotional graphic featuring the question 'Is Your Branding Agency Breaking Your Brand?' followed by the subtext 'Spot the Signs Before Your Brand Suffers.' The text overlays a background image of a team working at a table with laptops, notebooks, and do
Branding
Is Your Branding Agency Hurting Your Identity? Here’s 5 Ways to Tell
By   |  8 months ago  |  3 min read
The 2024 Nissan Rogue on the road, one of the recalled models
Branding
Nissan Recalls Over 480K Cars: The Crisis Every CMO Should Be Watching
By   |  8 months ago  |  5 min read
A man showcasing the McPizza in the '90s
Branding
McDonald’s McPizza Misfire: A Cautionary Tale in Breaking Brand DNA
By   |  8 months ago  |  5 min read
The Ferrari Hypersail Logo
Branding
Ferrari’s Racing Yacht Isn’t a Brand Risk, It’s Brand Religion
By   |  8 months ago  |  6 min read
Hush Presents Pillow Fight Championship
Branding
Hush Brings Bedding Innovation to ESPN’s Pillow Fight Championship
By   |  8 months ago  |  4 min read
The Twitter building with a big "X" light projected on its walls
Branding
2 Years After Elon Musk’s X Rebrand: Why 55% of Americans Still Call It 'Twitter'
By   |  8 months ago  |  5 min read
Jessica Aptman, CCO at Zocdoc, and John Taite, EVP of Global Brand Partnerships
Branding
How Sonic Branding Moves from Sound to Strategy
By   |  8 months ago  |  6 min read
Jenifer Lehker, Senior Partner for Design at Lippincott
Branding
How to Build a Brand That Evolves, Connects, and Endures
By   |  8 months ago  |  8 min read
Joe Rogan Experience Logo
Branding
Joe Rogan Returns to YouTube in a $250 Million Spotify Deal
By   |  8 months ago  |  2 min read
Miller Lite Gold Can
Branding
Miller Lite Unveils Limited-Edition Gold Cans to Celebrate 50 Years
By   |  8 months ago  |  2 min read
Jaguar's logo on a steering wheel
Branding
Jaguar Puts Creative Account Under Review After Branding Fallout
By   |  8 months ago  |  2 min read
Serena Williams for Lincoln
Branding
Serena Williams Introduces the 2025 Lincoln Navigator with a 'Mic Drop'
By   |  8 months ago  |  2 min read
Old Navy features icons and influencers like Lindsay Lohan, Charo, Dylan Efron, and Quen Blackwell in new activewear campaign
Branding
Old Navy Reboots Activewear Line with Lindsay Lohan, Quen Blackwell & More
By   |  8 months ago  |  2 min read
Branding
Pepsi Drives a Strategic Shift in Wellness Positioning with Prebiotic Cola
By   |  8 months ago  |  3 min read
Chips Ahoy! Releases Stranger Things Cookies
Branding
'Stranger Things' Cookie Drop Fuels Chips Ahoy!’s Nostalgia Strategy
By   |  8 months ago  |  3 min read
Airbnb Logo Launch 2014
Branding
Airbnb’s Infamous Rebrand: Logo Turns Into a Meme, Brand Becomes the Punchline
By   |  8 months ago  |  5 min read
Amanda Foley, founder & CEO of Kiterocket
Branding
The 5-Point Checklist to Explain Complex Tech and Keep Your Audience Hooked
By   |  8 months ago  |  4 min read
Jonas Brother's "I Can’t Lose" Music Video with Mastercard
Branding
Jonas Brothers Drive Mastercard’s $5M Cancer Campaign Strategy
By   |  8 months ago  |  3 min read