Renewed IT consulting service provider BoldTek achieved a 460% boost in new users after its partner, Digital Silk, overhauled the brand’s website.
Based on a comprehensive brand strategy that Digital Silk crafted for the brand, the redesign effectively transformed BoldTek’s online presence ensuring a cohesive and modern brand identity that captivates visitors.
The website redesign also led to a 46.9% higher average engagement time and a massive 359.02% jump in engaged sessions.
Digital Silk Partner and Vice President of Client Relations Ana Margarida Meirat expressed her confidence that the new website will drive the company’s growth and success.
"We focused on crafting a modern, functional website that not only represents BoldTek's diverse services but also significantly enhances user engagement and lead generation. We're confident this new site will be a powerful driver of BoldTek's continued growth and success," she said
Ensuring a Cohesive and Modern Brand Identity
BoldTek’s new user-friendly website showcases the company’s capabilities, offering its visitors sleek, easy-to-navigate pages that enhance user experience and improve lead generation.
To achieve positive results, Digital Silk focused on improving various aspects of the site, including:
- Modern look: A fresh look that aligns with BoldTek's brand.
- Intuitive navigation: Improved user experience that makes it easy to access key information.
- Conversion funnels: Placing calls-to-action strategically to increase lead generation.
- Robust CMS: A content management system enabling easy updates and maintenance.
Additionally, with a focus on consistent branding, the agency positioned the company as a leader in its space.
Previously BoldTek had an outdated design and was struggling with poor structure and ineffective lead generation.
The redesign ensures functionalities improvement making the site intuitive, visually appealing, and optimized for attracting and converting leads, which is the ultimate goal of every online business.
After all, a website redesign is a key strategy that is important in improving a company's online presence, increasing brand credibility, and aiding sustainable business growth.
And partnering with the right digital agency, a brand can ensure optimal results and delivery of a new website optimized for traffic, engagement, and conversion.
