Why Choosing the Right Web Hosting Provider Matters

With 92 million websites in the U.S. relying on web hosting providers in 2024, choosing the right web hosting service for your business can feel like a major chore.

In an interview with DesignRush, Newfold Digital VP Satish Hemachandran shares his insights on how to choose the right hosting solution that ensures:

• Business growth
• High performance
• Website success

Who Is Satish Hemachandran?

Satish is the Senior VP at Newfold, leading commercial strategies for WordPress hosting brands such as Bluehost and HostGator. With a background in product development and operations across SaaS, cloud, and hosting, Satish grew his career at Netscape and Sun Microsystems in enterprise software management.

The web hosting industry is driven by the demand for scalable, secure, and efficient online platforms.

Satish emphasizes the necessity of choosing a hosting service that not only grows with your business but is also tailored to the needs of your digital footprint.

“Generating sustainable growth is a primary objective for any successful business. Hence, a hosting service that grows with you is an important foundation for the long-term success of your business,” Satish states.

“Another truism is that all websites are not created equal – the type of website often dictates the need for a level of performance that can be supported. This is especially true for agencies who are in the business of building high-quality websites for their clients.”

Satish’s comments on first identifying what you want to achieve and where you want to go with your business’ website highlight the importance of looking at the bigger picture right from the start.

Before choosing your web hosting provider, ask yourself questions such as:

1. What are the website's performance and scalability needs?
2. How will the website be optimized for SEO?
3. What type of hosting service is best suited for the website?
4. What is your budget?
5. How will the website's success be measured?

A great hosting provider offers:

• Scalability – The ability to easily upscale or downscale resources in response to business needs is super important
• Performance – A reliable hosting service ensures your website is always up and running, ideally with a 99.9% uptime
• Customization – A hosting service that offers flexible customization options allows businesses to tailor their digital environment to their specific requirements

"Most hosting services include plans or packages that can be easily upgraded to get more of the resources your website needs," Satish concludes.

Focus on Growth and Stability

Your hosting provider needs to offer scalability for your website, Satish tells DesignRush.

In this context, scalability means that as your website gets more visitors and content, your hosting can handle it without any problems:

• If your hosting is scalable, it can grow with your site, making everything run smoothly
• If it's not, your website might become slow or even stop working when lots of people visit

"A cloud of any kind is going to scale to the needs of any business," Satish states, highlighting the adaptability of cloud solutions in meeting the varied demands of growing businesses.

Unlike traditional hosting models, cloud services stand out by offering on-demand resources.

This is an advantage for businesses that are plotting their growth and require hosting solutions that can pivot quickly to meet changing demands.

Cloud Let's You Utilize Extra Resources On-Demand

What sets cloud-based hosting apart is its ability to:

• Ensure flexibility and on-demand resources
• Provide strategic growth planning
• Offer tailored resource allocation

"If a business expects that there will be periods of rapid growth or traffic spikes due to seasonality or promotions, then choosing a solution that can meet that demand in real time becomes more important," Satish notes.

Cloud hosting excels in pre-emptive resource allocation.

Businesses with foreseeable growth patterns can easily use cloud hosting to set their computing and storage resources in advance, tailored to their website's needs.

Cloud-based technology is transforming every industry.

eXp Realty’s President Michael Valdes recently explained for DesignRush how this tech can transform the future of real estate. Read the full interview to learn more.

Hosting Providers Should Be Consistent in Performance

Website speed is another important factor for keeping a business’ web visitors happy and helps their site do well in search engine rankings.

If a website takes even a second longer to load, people are more likely to leave, and this could affect sales and engagement. A good web hosting provider can make your website that much faster.

“Reliability has many components to it," Satish says.

You want to choose a provider that:

• Ensures high reliability with a 100% uptime SLA and active measures to keep sites online during data center issues
• Maintains website availability with globally redundant data centers that replicate your site instantly if one center fails
• Manages sudden traffic increases effectively with automated vertical scaling of resources like vCPUs

When you're picking a hosting provider, the ability to customize your services and features can make a massive difference in how your website runs and fits your needs.

As Satish notes: “Most hosting providers make their visitors pick a plan that best fits their needs. There’s nothing wrong with that approach, but there is no 'one size fits all' that works for all businesses.”

A Great Hosting Provider Should Offer:

• Flexible server options
• A choice of operating systems
• Control panel options
• Custom resource allocation
• Easy integrations with your other software

"With these integration options, businesses can leverage the full potential of their website by seamlessly connecting it with other essential platforms, streamlining operations, and driving growth,” our interviewee concludes.

A software development company can make sure your website and hosting solution work seamlessly together, helping to optimize performance and scalability as your business grows.

With the web hosting market expected to grow four times in revenue by 2030, now is the time to get your business up and running by migrating to cloud.