Key Takeaways:
- Designli and Founderville’s partnership offers unmatched support for SaaS startups, providing funding, mentorship, and technical expertise.
- Success in the SaaS market requires more than a great idea — it demands strong execution, market alignment, and access to expert resources.
- Programs that combine equity investment with hands-on business and technical guidance can help reduce the high failure rate of early-stage SaaS ventures.
Custom software development agency Designli is partnering with Founderville.vc, an angel investing group based in Greenville, South Carolina, to attract and nurture the next generation of high-growth SaaS businesses in the region.
The collaboration will provide SaaS startups with a $100,000 equity investment, strategic resources, technical expertise, and go-to-market (GTM) support they need to scale efficiently.
Big things happening in Greenville! 🚀 Designli is teaming up with Founderville to support early-stage B2B SaaS founders, and we couldn’t be more excited.
— Designli.co (@DesignliCo) February 4, 2025
Keith and Josh sat down for the first-ever Founderville podcast to talk about our journey—from bootstrapping to a 55-person…
Central to this partnership is the Founderville Startup Residence Program, designed to provide comprehensive support to emerging SaaS ventures.
The program offers:
- Equity Investment: A guaranteed $100,000 equity investment to selected startups
- Mentorship: Access to experienced mentors who provide strategic guidance
- Office Space: Provision of workspace to foster collaboration and innovation
- Support System: A built-in network to assist with various aspects of business growth
The program specifically targets SaaS companies with at least two co-founders and a minimum of $30,000 in Annual Recurring Revenue (ARR). Over the next three years, Founderville hopes to recruit 20 such ventures to Greenville, solidifying the city's status as a burgeoning tech hub.
“What excites us most about this partnership? It’s not just about building businesses; it’s about building Greenville,” Keith Shields, CEO of Designli, said in a LinkedIn post.
“This city has given us so much, and we want to give back. The startup scene here might be small, but it’s tight-knit and full of people willing to help each other win. It's only getting stronger with programs like Founderville’s Startup Residence Program.”
As part of the collaboration, Designli will offer its Impact Week to all Founderville Startup Residence Program participants.

This complimentary, intensive one-week audit is designed to align business goals, user needs, and technical strategy.
Designli’s Impact Week includes:
- Workshops to assess product pain points and define a clear vision.
- A code audit with technical recommendations for scalability.
- A design review yielding UX/UI concept proposals to improve usability and engagement.
At the end of Impact Week, two standout participants will be selected to receive a full SolutionLab — a two-week extension valued at $13,800 — to refine their products further.
Scaling to Success
Launching and scaling a SaaS company is no easy feat. According to industry data from the Bureau of Labor Statistics, approximately 45% of SaaS startups fail within their first five years.
This is often due to product-market misalignment or ineffective marketing strategies.
By teaming up with Founderville, Designli aims to equip SaaS startups with the tools and expertise needed to bring their products to market with confidence.
This partnership allows SMB SaaS founders to validate and scale their businesses with minimal upfront risk.
“Our partnership with Founderville gives early-stage SaaS founders more than just funding — it provides hands-on product strategy and technical expertise to help them build scalable, investor-ready software from day one," Keith Shields, Designli CEO said in a statement.
As the SaaS market continues to evolve, success hinges on more than having a great idea — it requires the right mix of strategy, technology, and execution.
With this partnership, Designli and Founderville are giving founders the firepower to scale smarter, faster, and with confidence — arming them with the right resources, expert guidance, and a network built for success.








