On February 9, Verizon will bring the excitement of Super Bowl LIX to fans nationwide with its first-ever Super Bowl FanFest, transforming stadiums and venues in all 30 NFL cities into free, family-friendly celebrations.
The event also spotlights local small businesses, with food and beverages prepared by community chefs, like Arizona’s Chef Stacey Weber and Cleveland’s Chef Rocco Whalen.
In select cities, fans will also enjoy unique on-field activities like taking selfies on the 50-yard line, spiking a ball in the endzone, and touring locker rooms.
The lineup includes iconic locations like MetLife Stadium, SoFi Stadium, and Empower Field at Mile High.
Attendees can meet NFL greats such as Tiki Barber, Derrick Brooks, and Jason Witten while enjoying live performances from local bands and DJs.
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Verizon customers can invite guests to join them for an afternoon of live entertainment, exclusive meet-and-greets with NFL legends, and interactive football experiences.
In a press release, Leslie Berland, EVP and chief marketing officer at Verizon, highlighted the company’s mission to connect fans with extraordinary experiences during the nation’s biggest sporting event:
“Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person. We wanted to bring that collective excitement to fans across the country with once-in-a-lifetime access.”
As the Official 5G Network of the NFL, Verizon has delivered exclusive experiences throughout the season, including game tickets and unique events like skydiving with the Broncos.
FanFest celebrations begin at 4 p.m. ET/1 p.m. PT on Super Bowl Sunday, with free tickets available for Verizon customers on a first-come, first-served basis.
At the same time, additional Verizon-hosted events will take place in New Orleans during Super Bowl LIX weekend.
The Super Bowl FanFest highlights the power of experiential marketing, showing how memorable, hands-on events can strengthen connections between brands and consumers, and agencies play a key role in creating these unforgettable experiences.
Verizon Super Bowl FanFest — Are You In?
Of course, the Super Bowl Fanfest is introduced with a 60-second spot from Verizon, which kicks off with the distant sound of a helicopter.
A teen girl notices a glass of water vibrating on the table and calls her dad over.
Meanwhile, people gather around the window in another apartment, curious about the noise. A woman peers outside and asks, “What is that?”
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Outside, people look up in awe as several Verizon helicopters fly overhead, soaring into cities like Cleveland, New York, Chicago, Philadelphia, and San Francisco.
As excitement builds, a voiceover explains how Verizon is bringing the Super Bowl experience to 30 cities across the country.
The spot concludes with the question, “You in?” followed by the time and date of the Super Bowl FanFest, inviting viewers to join the celebrations.
Verizon isn't new to creating creative campaigns and experiences like this.
Last year, the brand kicked off its holiday campaign by transforming Barbie's DreamHouse into the Barbie StreamHouse, offering fans exclusive experiences, surprises, and plenty of holiday fun.
