Pepsi & Glamlite Bottle Vanilla and Wild Cherry as Body Care

Editor's Note: This article has been updated to include the most recent Pepsi x Glamlite cosmetic releases. 

Pepsi is asking shoppers to smell like a soda can before they ever crack one open.

Cosmetics brand Glamlite partnered with Pepsi on its first-ever body care collection.

The lineup brings two flavor-inspired products to market: a Pepsi Vanilla Slushie Body Scrub and a Pepsi Wild Cherry Body Wash.

Glamlite Founder Gisselle Hernandez announced the news on Instagram, describing the project as something she had been "dreaming about for years."

She also said Pepsi came to her with the idea, covering body care and color cosmetics.

Hernandez also shared that she tested more than 300 samples before settling on the final formulas.

She had to work through roughly 3,000 fragrance variations to get there.

Both items will retail for $12 each, and early access opens through TikTok Shop on July 31 at 11:00 a.m. PST during a live event.

Glamlite has already made collections with Barbie, Hershey's, and Wonka, making Pepsi its first beverage partner and its first step outside makeup.

The brand is carrying Pepsi's flavor identity into the shower instead of another co-branded drink.

Fan reaction is split along predictable lines.

As one commenter put it online, "well clearly I need to be smelling like a giant walking Pepsi can right now."

Meanwhile, others questioned whether a body wash needed to smell like a fizzy drink at all.

"Not quite what I expected, but I’m intrigued," another shared.

This divide acts as free promotion for both brands.

Each round of arguing pushes the collection further through beauty algorithms, which is the exact mechanism that social commerce runs on.

Glamlite has since revealed the makeup side of the collaboration.

A Pepsi Face and Body Palette runs $26, with four mattes and four shimmers keyed to the Pepsi can.

Meanwhile, a Wild Cherry Lip Kit adds a liner, a lipstick, and a gloss, scented to match the soda and packed with a collector's keychain.

Cheap little extras like the keychain are doing real work now, and brand collaborations count on them to stay in someone's pocket.

Skincare Actives Power the $12 Shower Duo

The Vanilla Slushie Body Scrub is a foaming sugar scrub formulated with mineral exfoliation and glycerin, made to evoke Pepsi Vanilla.

The Wild Cherry Body Wash, tied to Pepsi Wild Cherry, contains niacinamide, shea butter, and a fruit AHA complex.

The packaging design borrows directly from Pepsi's can and bottle graphics, and shoppers clock the blue and red before they read a single word.

Glamlite is selling exclusively through TikTok Shop at launch. 

The cosmetics brand has used the channel before to move limited releases fast through short-form video and creator content.

The July 31 slot is a Mega Live, and the brand says it will reveal products it hasn't announced yet.

Pepsi, for its part, has a history of testing unconventional formats outside canned soda.

In 2024, PepsiCo launched DRIPS, a crafted beverage platform that debuted from a pop-up truck in New York.

The eight-drink menu ran across Pepsi, Mountain Dew, and Tropicana, including a s'mores Pepsi and an Mtn Dew finished with a dill pickle spear.

DRIPS reached Saucy by KFC in April 2026, alongside more than 300 Regal Cinemas locations.

Four products now sit in this latest collection, spanning the shower shelf and the makeup bag.

Hernandez said Pepsi pitched both categories from the start, so body care was never the whole plan.

Neither brand is committing to a full skincare range yet, and the small SKU count reads as a demand test.

Glamlite gets a clean signal on whether beverage flavors survive the jump from taste to touch before either side funds a wider product launch.

Food Brands Push Flavor Into the Beauty Aisle

Glamlite is following a run of food flavors crossing into beauty formulas.

MUG Root Beer, another PepsiCo brand, sold a limited-edition cologne called "Daddy's Home" last December.

It ran through TikTok Shop as a $15 bundle with mini cans, capped at 200 collector bottles.

The global food-based cosmetics market was valued at $3.42 billion in 2025 and is projected to reach $3.68 billion in 2026, according to Intel Market Research.

The same forecast puts it at $6.15 billion by 2034 as brands continue to explore edible-inspired ingredients.

Health and beauty is the largest category on TikTok Shop, with U.S. sales up 84% year over year.

The platform now ranks fourth among U.S. health and beauty e-commerce retailers, surpassing $4.4 billion in sales.

Glamlite picked TikTok Shop as the sole launch point for a reason.

The appetite for food-flavored beauty and the channel's drop mechanics point to the same audience.

A few takeaways stand out for marketers watching this space:

• Let an existing flavor identity carry the positioning. A recognized taste profile already does the describing, so a new format only has to translate what people know.
• Use a small SKU count as a demand test. Limited products on a single channel at one price point keep exposure low while still producing a real read on appetite.
• Treat skepticism as free distribution. Comments arguing over whether a product should exist still feed the algorithm that decides who sees it next.

Decades of ad spend made Wild Cherry mean something, so lending it to a beauty brand keeps it meaning something to people who stopped drinking soda.

Our Take: What Happens When a Brand Runs Out of Things to Flavor?

Flavor extensions have a ceiling, and Pepsi hit it a while ago.

Chips, lip balm, and a pickle soda already came and went, so body wash and makeup were barely leaps. They were just the next open doors.

We think it's more interesting to know what a brand does once flavor extensions start running in circles.

Pepsi approached Glamlite with the idea, which puts an indie beauty brand on the hook for formulation, inventory, and the ridicule if it flops.

Glamlite gets a household name on its packaging, and five years of body care development that's finally justified.

Pepsi gets a TikTok Shop launch, it never has to staff, run, or explain to a shareholder.

All in all, they set a much higher bar than a viral merch drop, using curiosity as the blueprint for awareness and sales.

Creative food activations like this require strong brand strategy, social marketing, and experiential thinking.

Explore these top branding agencies to find partners that create campaigns designed for cultural relevance and consumer participation.