Saint James Iced Tea Gets Cooler and Greener in Fresh New Packaging

Saint James Iced Tea is raising the bar for beverage packaging with a sleek, 100% recyclable aluminum bottle, marking a first for the iced tea category in the U.S.

The move marks a new chapter in the brand’s sustainability journey, following years of momentum as the country’s fastest-growing organic iced tea.

@saintjamesicedtea HAPPY #earthday FROM SAINT JAMES 💚🌍♻️ #aluminum#loveearth#earth#recycle#mothernature♬ originalljud - Sped up songs

Co-Founder and Co-CEO Brad Neumann describes the expansion to aluminum as "a natural evolution" for a brand that has always prioritized flavor and eco-consciousness.

“After experiencing such remarkable growth in the past few years, Saint James is thrilled to take this significant step forward in our brand journey,” Neumann shared.

“We wanted to remain portable and resealable, but saw an opportunity to provide a more refreshing experience to our customers — by keeping our products colder and flavors fresher, for longer."

The new packaging isn’t just environmentally friendly but is also a visual upgrade.

The aluminum bottles feature refreshed label designs with bold gradients and fruity illustrations that reflect the brand’s signature flavors.

@saintjamesicedtea 🚨SURPRISE🚨 We’re giving away 2 GA passes to #stagecoach THIS WEEKEND 🤠🌵 Pull out your boots and cancel your plans—you're headed to the desert. How to enter: 🤠 reshare this TikTok 🤠 Comment a 🐎 and tag a friend 🤠 Make sure you’re following @saintjamesicedtea (yes, we’re checking) * You must be able to meet us in person this Thursday in the desert to pick up your passes 🤝🌵* Winner announced Wednesday at 12PM PST via DM See you at the Saint James Saloon 🤠🍹 #giveaway#socialmedia#fyp#festival#saintjamesicedtea @Tinx ♬ original sound - Benson

The new packaging will make its public debut at the 2025 Stagecoach Festival, where Saint James is an official sponsor.

Notably, the brand will also be giving away two GA passes to the festival in a sweepstakes effort.

Saint James will also take its new bottles on the road through a national Mobile Truck Tour this summer.

Packaging innovation is becoming a core tool for product design agencies looking to help brands stand out — not just on shelves, but in storytelling, social engagement, and sustainability narratives.

A Fresh Look for a Cleaner Future

The aluminum bottles will be available on Amazon starting Earth Day, April 22, and will hit shelves in major retailers including Kroger, Safeway, Ralphs, and The Fresh Market by the end of the month.

Additionally, Target locations nationwide will carry them starting September.

This launch complements the brand’s current Tetra Pak line and supports its long-standing use of fair trade and organic ingredients.

@saintjamesicedtea The countdown is on. Who is heading to #stagecoach this weekend?? #saintjamesicedtea#festivefashion#festival♬ original sound - See Naturely

The switch to aluminum allows Saint James to reduce energy use and landfill waste while giving consumers a more premium and practical on-the-go option.

From ethical sourcing to festival sponsorships, the brand is weaving sustainability into every part of its operations.

With a bold new look and better bottles in hand, Saint James is aiming to set a new standard for how iced tea should be and how it should look.

Meanwhile, Hostess previously underwent its own package redesign, updating its visual identity for younger generations.