Roketto’s SaaS Content Marketing Strategy: Key Findings
- Roketto's AI strategy shifts focus from tech jargon to ranking in AI-generated answers, connecting AI visibility directly to revenue.
- Clear discovery and client fit are essential. Roketto prioritizes brands with $5K+ monthly investment and long-term buy-in.
- Radical ownership drives stronger trust and longer-term client success.
Eighty-two percent of marketers are actively investing in content marketing, according to Ahrefs’ 2025 Content Marketing Statistics report.
But without strategy, much of it falls flat. And fast fixes don’t create lasting growth.
Ulf Lonegren, CEO of the Canadian digital agency Roketto, has seen firsthand that performance marketing needs stronger foundations.
Roketto primarily partners with SaaS and eCommerce companies that can invest $5K per month or more and are committed to consistent, sustainable growth.
In this exclusive DesignRush interview, Lonegren outlines just how his agency filters for fit, builds long-term inbound systems, and helps clients stay competitive.
He also shares how, in one standout case, Roketto helped a client increase organic traffic by more than 800%, starting with just two blog posts per month.
Who Is Ulf Lonegren?
Ulf Lonegren is co‑founder and managing director at Roketto, a growth‑focused agency serving SaaS and eCommerce brands.
With more than a decade of experience helping high‑growth companies, he specializes in aligning marketing strategy with long‑term business outcomes.
Build Trust, Not Just Traffic
Working with Integricare, Roketto didn’t flood the site with content.
They published just two deeply researched blog posts per month: targeted, strategic, and aligned to customer search behavior.
"The key was consistency over quantity. We stayed committed to the long-term strategy even when results were slow initially,” Lonegren says.
Two years later, their traffic scaled from 1,000 to 9,000 sessions per month and revenue grew 78% YoY.
The approach was building topical authority.
"We focused on our HyperContent methodology: well-researched, keyword-rich content that aligned perfectly with what their customers were actually searching for,” he adds.
Shift the AI Conversation to Business Impact
One year ago, clients were still experimenting with ChatGPT. Now, they want to know how to rank in AI-generated answers.
"I explain that people are getting answers from AI without necessarily clicking through to websites, so we need to position your brand as the source these AI systems cite,” Lonegren says.
Forget the jargon. Lonegren uses metaphors to connect AI to revenue. If LLMs are the new search engines, then brands need to earn their place in those conversations.
"The key is connecting AI capabilities to revenue impact, not getting lost in the technical weeds."
Choose Clients Who Value the Process
Roketto once kept a misaligned client too long. The project was scope-creeped, the team burned out, and outcomes were blamed on everything but internal delays.
"The lesson that stuck was that firing the wrong clients actually frees you to invest in the right ones,” he says.
Now, discovery is rigorous. They assess not just budgets, but buy-in, decision processes, and client expectations.
Quality over quantity is a boundary.
"The clients we’ve produced the best results for are the ones who trusted our guidance and strategy over the course of many years."
Radical Ownership Builds Better Brands
Many agencies deflect when campaigns dip. Roketto doesn’t. They diagnose, adapt, and communicate transparently.
"We own our mistakes completely. If a campaign underperforms, we don't blame the market, the client's product, or external factors. We dig into what went wrong, present our analysis, and come back with a solution,” Lonegren says.
This clarity builds long-term trust and better results.
"Clients respect radical ownership way more than perfect track records,” he adds.
Why AI Amplification Drives Growth
More companies are turning to AI to strengthen their marketing, but tools alone aren’t enough.
What matters is having a plan and knowing how to use it effectively.
Roketto works with clients to build solid systems first (think: content, strategy, and structure).
Only then does it use AI to support those efforts where it makes sense.
“It’s better to have fewer clients who trust your process than many clients who fight you every step of the way,” Lonegren says.
That kind of trust takes time, but it’s what leads to real, lasting growth.
Want to know how your brand can scale smarter with the right agency partner?
Check out DesignRush’s roundup of the top eCommerce marketing agencies.
