Revlon Revives Its 'Be Unforgettable' Platform With Megan Moroney

Revlon is bringing back one of its most recognizable campaigns, with a country music arena headliner to lead the relaunch.

"Revlon Be Unforgettable" names multi-platinum singer-songwriter Megan Moroney as its new global ambassador.

The campaign was developed by Colle McVoy alongside Revlon's in-house creative team.

This marks the agency's first work for the brand since it was appointed creative partner in late 2025.

The platform is a modern revival of the brand's legacy line "The Most Unforgettable Women in the World Wear Revlon."

This time, the brand has updated it for a generation of consumers who expect authenticity and glamour from the products they purchase.

The push runs across TV, social, digital, influencer, retail, and OOH, with Moroney fronting creative for Revlon's revitalized PhotoReady collection and the Glimmer franchise.

The beauty brand is treating this as a platform with longevity, with Moroney set to be the first of several women it plans to introduce under the campaign in the future.

The Right Artist at the Right Moment

Moroney's album "Cloud 9" debuted at No. 1 on the all-genre Billboard 200 earlier this year, and she's currently preparing for her first headlining arena tour.

For Revlon, picking a country artist at this moment in her career makes sense.

Moroney's audience spans age groups in a way that suits a brand trying to connect with its existing consumer base and with Gen Z.

Her visual identity also comes into play, and sits naturally alongside Revlon's color cosmetics positioning.

Each of her albums has come with a distinct color story, and her most recent era has been constructed around soft pinks and polished femininity.

Moroney spoke about the partnership in a press release:

"This campaign represents a truth I believe in: beauty is only one part of what makes someone unforgettable," she said.

"There's power in reminding women they can take up space and lead with confidence, authenticity and strength."

What makes the choice sharper is that it gives Revlon a cleaner route into relevance.

Moroney’s rise lets the brand borrow from a fast-moving country wave that already carries emotional loyalty and a strong visual language.

And this matters more than a standard celebrity placement when the goal is to stay visible across generations.

The Creative Execution

The campaign aims to introduce what Revlon describes as a "newstalgia" approach.

To appeal to current audiences and younger consumers, its visual language has been updated with modern production techniques and a wider range of talent profiles.

Colle McVoy Group Creative Director Lia Khayami Quiñones describes the campaign's visual approach:

"We set out to honor Revlon's history and brand DNA while evolving the campaign through contemporary creative choices, including modern camera techniques."

"The quick, fluid camerawork moves around the women to reflect their multidimensionality."

The phased roster approach also gives Revlon a reason to keep the campaign in the news cycle throughout the year.

Here are some tips for brands considering a legacy platform revival:

• Update the creative language. Evolving visuals and talent choices keep the idea relevant without changing its core meaning.
• Choose talent with a built-in aesthetic fit. When the alignment already exists, the campaign feels more natural and requires less explanation.
• Expand the roster over time. Introducing multiple faces creates a longer narrative arc and helps maintain attention across phases.

Revlon's biggest signal that this is a genuine brand push is that it did all of the above at the same time.

Our Take: Is Megan Moroney the Right Choice for Revlon?

We think she's a great choice for the beauty brand's current positioning.

Right now, Moroney is at the peak of her commercial moment.

She has a number one album, a sold-out arena tour, and a fanbase that skews younger but is not exclusively Gen Z.

This cross-generational pull is exactly what Revlon needs for a platform it's trying to make relevant to multiple consumer profiles at once.

Beauty brands relaunching legacy platforms need agencies that understand how to modernize creative direction without losing the equity that made the original work.

Explore these top creative agencies in our directory.