Mobile invoice solution InvoiceASAP saw a 33% increase in organic downloads and a 129% boost in conversion rate by optimizing its app store presence and visual design.
This was thanks to the efforts of REPLUG, an award-winning 360° app marketing consulting agency, which reshaped the communication of the app’s key selling points as part of its App Store Optimization (ASO) strategy.
The agency achieved these results by auditing InvoiceASAP’s App Store pages, leveraging cross-localization strategies, and expanding keyword reach across multiple regions.
This resulted in a 56% increase in keyword visibility on iOS.
REPLUG’s team said working with InvoiceASAP was an exciting opportunity to showcase the power of a well-executed App Store Optimization strategy:
“Highlighting InvoiceASAP's unique features and tailoring the design to its professional audience allowed us to deliver impactful results in a highly competitive market.”
Boosting Visibility and User Engagement Through Optimization
The revamp came after InvoiceASAP released new features. The goal was to increase organic visibility and conversion rates in the U.S. while launching paid user acquisition efforts.
The new design highlights InvoiceASAP’s unique selling points (USPs) and benefits, allowing users to quickly grasp the app’s value.
By showcasing the most engaging features and portraying different professional users who would benefit the most from using the app, REPLUG made sure that InvoiceASAP’s main functionalities stood out.
According to Lorenzo Rossi, co-founder of REPLUG, showcasing the most engaging features in the first three screenshots is crucial because they act as the app's first impression, which instantly grabs attention and communicates its core value to potential users.
“By featuring different professional personas who can benefit from the app, we created a more relatable and targeted experience. This approach aligned seamlessly with our paid user acquisition campaigns on Meta, which relied on custom product pages tailored to specific professionals.
Together, this ensured a cohesive and compelling customer journey, maximizing the conversion rates from the initial ad click to the app download.”
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REPLUG’s team consists of a group of experts with more than 10 years of experience in the mobile and digital marketing industry.
Taking a “zero bull$hit” approach to app growth, the agency can immediately deliver long-term growth strategies.
For InvoiceASAP, REPLUG quickly determined:
- Opportunities to increase InvoiceASAP’s visibility and conversion rate for both paid and organic traffic.
- That cross-localization among App Store locales could increase the number of keywords that would rank in the main Store.
- Revamping the storefront screenshots would effectively communicate the main USPs of the app.
REPLUG’s results underscore the power of a focused ASO strategy.
A well-executed ASO approach can not only boost app visibility and user engagement but also impact overall performance in the competitive app market.
