North American chain of truck stops and gas stations Pilot is celebrating Veterans Day by offering a complimentary meal to veterans and active service members on November 11 across participating Pilot, Flying J, and One9 Fuel Network locations.
This effort is paired with a donation and customer roundup campaign to support the Call of Duty Endowment, helping veterans find meaningful careers after service.
The free meal offer, redeemable through the myRewards Plus app upon ID.me verification, provides veterans and their families with a meal credit of up to $12.
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Pilot COO Brad Anderson expressed his gratitude to war heroes in a press release:
"We are deeply grateful to our nation's veterans and their families for their sacrifice and service and consider it a privilege to express our thanks with a complimentary meal at our stores on Veterans Day.”
Beyond this one-day offer, veterans can also receive exclusive year-round discounts on food and beverages at Pilot locations.
In addition, Pilot has pledged a $100,000 donation to the Call of Duty Endowment to jumpstart the fundraising through in-store purchases from November 9 through November 30, with all proceeds going directly to the nonprofit organization.
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Since 2019, Pilot’s initiatives with the Call of Duty Endowment have generated more than $4 million, resulting in job placements for over 7,000 veterans.
Consumers have become more socially aware over the years, researching what a brand stands for and its community initiatives.
To remain relevant and truly build meaningful connections with target audiences, businesses should create and establish brand values to define their identity and form their own culture.
Committing to Veteran Employment and Corporate Responsibility
Pilot’s latest fundraising campaign builds on its established partnership with Call of Duty Endowment, which addresses the often challenging transition from military to civilian employment.
This initiative aligns with broader corporate social responsibility trends, where companies are increasingly supporting veteran-focused programs to provide career opportunities for those who’ve served.
Veterans Day initiatives highlight the spirit of community that Pilot fosters.
Anderson emphasized that these campaigns reflect Pilot’s ongoing commitment to “making a lasting difference” for veterans and their families.
Pilot encourages interested veterans and family members to explore career opportunities within the company by visiting its online job portal.
In a recent study, Hawaii is shown as the top U.S. state for veteran financial stability, thanks to its strong job market, high-income opportunities, and low unemployment rates.
