Neuralab and Infobip have teamed up to release a WooCommerce plugin that helps stores improve customer communication and streamline checkout.
By combining Infobip's Customer Data Platform (CDP) with Neuralab's marketing automation expertise, the plugin lets merchants integrate multiple communication channels directly into WooCommerce stores.
The tool automates messaging, personalizes interactions, and optimizes checkout — helping stores improve efficiency and boost conversions with less effort from developers.
Currently, the first version of the plugin includes the following features:
- Omnichannel Communication: Agencies can integrate automated SMS, email, and live chat directly into WooCommerce. These tools enable seamless communication across multiple platforms, including WhatsApp, Viber, and Telegram.
- Data-Driven Personalization: The integration of Infobip's CDP ensures that agencies can create highly personalized customer experiences, driven by data insights.
- Gen AI Chatbots: The plugin allows agencies to deploy AI-driven chatbots for customer engagement, with the flexibility to use human agents when necessary, such as for complex queries or customer support related to policies and refunds.
- Customer Data Export: WooCommerce merchants can export customer data to Infobip’s CDP, unlocking deeper marketing automation and customer insights.
- Improved Email Deliverability: Agencies can leverage Infobip’s email infrastructure to ensure better deliverability and reduced risks of spam.
The idea for this WooCommerce integration emerged from Infobip's first WooCommerce meetup, where the need for advanced, automated communication solutions for online merchants became clear.
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However, it sets itself apart from competitors such as Twilio, Mailchimp, and Klaviyo by prioritizing data-driven insights over mere message sending.
Agency Applications
As customers begin to expect seamless engagement across multiple channels, traditional email marketing may no longer be enough.
Many agencies also face challenges with delivering integrated solutions, despite the growth in omnichannel commerce.
According to Neuralab Owner Krešimir Končić, developers and merchants have always struggled to balance human agent costs with delivering superior customer service.
“Truthfully, merchants have always struggled with human agent costs, which is the main reason you don't see 24/7 live chat widgets in average eCommerce stores.”
The problem is financially challenging and represents a missed opportunity as customer support should be viewed as a revenue generator and experience booster rather than a cost center.
On top of that, LLM model hallucinations won't disappear as they are inherent features of all implicit systems like artificial neural networks.
“Additionally, data source integrity is often questionable, which brings me to my main point. Merchants should leverage GenAI in areas where it's most efficient - in open conversations and creative ideation.”
“This is especially important if you take into account that more and more omnichannel communication will go through Gen AI workflows.”
This was one of the main drivers behind partnering with Infobip to develop the plugin:
“Naturally, merchants or developers will want to deploy an army of robotic agents magically serving users – something akin to Star Trek's ship computer.
Reality is much ‘messier,’ and we face complex technical and legal hurdles in integrating AI into automated omni-channel experiences. Therefore, our vision for the Infobip-WooCommerce integration is to combine the best of AI and human interaction.”
For agencies, the plugin provides a much-needed solution to an evolving eCommerce landscape, with data-first marketing strategies.
In particular, the plug-in allows agencies to offer their clients a way to send all their eCommerce data to Infobip People "Customer Data" platform.
This goes on to power various Gen AI chatbots communicating with users through Live Chat, WhatsApp, Viber, or any of the dozen channels.
Furthermore, agencies can utilize the plugin's flexibility, allowing developers to enable or disable specific features depending on the needs of each client.
With Neuralab leading the development and Infobip providing the communication backbone, this plugin represents a major leap forward for WooCommerce-powered businesses.
Agencies and developers eager to stay ahead in the eCommerce space should explore how this integration can give their clients a competitive edge.
