Kit Harington makes a massive comeback to the "Game of Thrones" (GoT) franchise for the first time in five years.
Referencing his iconic role as Jon Snow, the actor appears in a promotional video released yesterday for the "Game of Thrones: Legends" launch.
Zynga's latest mobile game is available now on iOS and Android, featuring a gigantic cast of characters from the famous TV series and its spinoff prequel, "House of the Dragon."
Notable appearances include the Stark bastard himself, alongside his trusty direwolf Ghost.
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Gabrielle Heyman, VP of global brand sales and partnership at Zynga, expressed the company's excitement in a press release.
According to her, the company was honored to have him join the ad, which he did for the fans.
"The creativity and care taken to create Game of Thrones: Legends is obvious and it feels completely natural to jump back into Westeros for this game. This is a true love letter to the fans, of whom the franchise would be nothing without, and I'm honored to pay tribute to them in this new campaign," Harington said.
A Nostalgic Spot for GoT Fans
Harington's appearance in the ad is a welcome surprise for fans, as the private actor rarely appears in commercials.
His last major commercial was in 2023 when he and Game of Thrones co-star Rose Leslie appeared in an ad for Make My Money Matter.
Harington opens the spot with a line GoT fans know by heart: "Winter is coming."
The actor strides into a dimly lit bar filled with suspicious-looking characters that would fit right into the franchise. "I'm ready to forge my own destiny," he says, beginning a dramatic monologue. "Compose my strategy. Refine my tactics. I'll solve every puzzle, overcome every challenge," he continues.
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Somewhat humorously, the star eventually pulls out his phone to reveal that he's been talking about the new mobile game.
His monologue abruptly ends when he loses against someone else at the bar, who quotes another iconic line from the show that seems to annoy him.
"You know nothing," she begins, but Harington immediately interrupts her, "Don't say it." The spot ends in a lighthearted way, poking fun at the self-serious nature of the show.
Harington's promotional video for the game was released alongside the official gameplay trailer.
GoT made a strong comeback with the release of "House of the Dragon" season two earlier in June, making headlines for the gigantic inflatable dragon installed around the Empire State Building to promote the launch.
More recently, a House of the Dragon-inspired hot sauce was created by the streaming platform BINGE in Australia to promote the show.
Editing by Katherine 'Makkie' Maclang
