Hyundai Motor Company has unveiled a groundbreaking marketing campaign, “Add to Cart,” highlighting its partnership with Amazon Autos, the first platform allowing consumers to purchase Hyundai vehicles directly through Amazon.
The campaign, launched on January 9, showcases the ease of adding a 2025 Hyundai Santa Fe to one’s cart via the Amazon app.
The spot emphasizes the simplicity of purchasing a vehicle with just a few taps on Amazon’s interface.
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“Add to Cart” will be featured across high-profile TV and digital platforms, including professional sports broadcasts, Amazon Prime Video, and social media.
Additional campaign elements include out-of-home advertisements, audio content, and integrated media partnerships.
In a press release, Hyundai Motor Company President and CEO José Muñoz expresses his excitement over being the first brand that enables dealers to sell through the Amazon platform.
“This collaboration allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model from their local dealer through one of the world's most trusted shopping experiences.”
To further underscore the user-friendly nature of this initiative, Hyundai will also launch a mini-campaign — a series that humorously compares everyday frustrations to the seamless process of buying a Hyundai via Amazon Autos.
“In the Time it Takes” will debut on digital and social platforms later in January.
Hyundai’s collaboration with Amazon enables consumers in 54 markets — accounting for 71% of the company’s U.S. sales — to explore vehicles, trade in their current cars, arrange financing, and schedule dealership pick-ups, all within the Amazon interface.
Key Amazon features, such as product and dealership reviews and one-click checkout, are integrated into the eCommerce experience.
The “Add to Cart” campaign and Amazon Autos’ platform exemplify Hyundai’s commitment to redefining how consumers shop for cars in a digital-first world, maximizing convenience for its customers.
Add Your Hyundai to Cart
The one-minute commercial opens with a sweeping view of an Amazon fulfillment center. A box suddenly opens, releasing a toy car.
Different toys appear to come to life, wandering through the warehouse.
The scene takes a turn as a large crate dramatically opens, revealing a Hyundai Santa Fe.
Your @Amazon cart called. It wants a Hyundai. 🚗🛒
— Hyundai USA (@Hyundai) January 7, 2025
Shop our lineup now on Amazon Autos!
Full press release here: https://t.co/QCe7mD2B2Upic.twitter.com/9Gthwzp8dz
The Santa Fe drives through the warehouse, leading a playful procession of toys and making a thrilling jump off a ramp before transitioning to a view of the Amazon mobile app on a phone, where a man adds his own Hyundai Santa Fe to his cart while in bed.
The ad closes with a call to action, encouraging viewers to add their Hyundai to their Amazon carts.
Recently, Amazon has been ramping up efforts to compete with low-cost eCommerce platforms like Temu and Shein.
This partnership with Hyundai shows how the retail giant is embracing new ideas to keep up with the fast-changing world of online shopping.
