DesignRush
  • Trending Brands
  • AGENCY DIRECTORY
    Featured
    Branding & Creative
    Website & Interface
    Marketing
    Software & App
    IT Services
    Featured
    • Web Design Companies
    • Web Design Companies
    • Digital Marketing Agencies
    • Digital Marketing Agencies
    • Software Development Companies
    • Software Development Companies
    • Mobile App Development Companies
    • Mobile App Development Companies
    • Web Development Companies
    • Web Development Companies
    • SEO Agencies
    • SEO Agencies
    • AI Companies
    • AI Companies
    • UI/UX Design Agencies
    • UI/UX Design Agencies
    • PPC Agencies
    • PPC Agencies
    • Branding Agencies
    • Branding Agencies
    • Google Ads Agencies
    • Google Ads Agencies
    Featured
    Branding & Creative
    • Digital Agencies
    • Digital Agencies
    • Branding Agencies
    • Branding Agencies
    • Creative Agencies
    • Creative Agencies
    • Product Design Companies
    • Product Design Companies
    • Logo Design Companies
    • Logo Design Companies
    • Graphic Design Companies
    • Graphic Design Companies
    • Packaging Design Companies
    • Packaging Design Companies
    • Video Production Companies
    • Video Production Companies
    • Public Relations Firms
    • Public Relations Firms
    • Design Agencies
    • Design Agencies
    • Reputation Management Companies
    • Reputation Management Companies
    Branding & Creative
    Website & Interface
    • Web Design Companies
    • Web Design Companies
    • eCommerce Development Companies
    • eCommerce Development Companies
    • Web Development Companies
    • Web Development Companies
    • WordPress Web Design Companies
    • WordPress Web Design Companies
    • WordPress Development Companies
    • WordPress Development Companies
    • Magento Development Companies
    • Magento Development Companies
    • Shopify Development Companies
    • Shopify Development Companies
    • UI/UX Design Agencies
    • UI/UX Design Agencies
    • Small Business Website Design Companies
    • Small Business Website Design Companies
    Website & Interface
    Marketing
    • Digital Marketing Agencies
    • Digital Marketing Agencies
    • SEO Agencies
    • SEO Agencies
    • PPC Agencies
    • PPC Agencies
    • Social Media Marketing Companies
    • Social Media Marketing Companies
    • Search Engine Marketing Agencies
    • Search Engine Marketing Agencies
    • Email Marketing Agencies
    • Email Marketing Agencies
    • Small Business SEO Companies
    • Small Business SEO Companies
    • Local SEO Companies
    • Local SEO Companies
    • Google Ads Agencies
    • Google Ads Agencies
    • Advertising Agencies
    • Advertising Agencies
    • eCommerce SEO Agencies
    • eCommerce SEO Agencies
    • Media Buying Agencies
    • Media Buying Agencies
    • Content Marketing Agencies
    • Content Marketing Agencies
    • Lead Generation Companies
    • Lead Generation Companies
    • Video Marketing Services
    • Video Marketing Services
    Marketing
    Software & App
    • Software Development Companies
    • Software Development Companies
    • Offshore Software Development Companies
    • Offshore Software Development Companies
    • Outsourcing Software Development Companies
    • Outsourcing Software Development Companies
    • Mobile App Development Companies
    • Mobile App Development Companies
    • VR & Augmented Reality Companies
    • VR & Augmented Reality Companies
    • AI Companies
    • AI Companies
    • Android App Development Companies
    • Android App Development Companies
    • iPhone App Development Companies
    • iPhone App Development Companies
    • Blockchain Development Companies
    • Blockchain Development Companies
    • Software Testing Companies
    • Software Testing Companies
    Software & App
    IT Services
    • IT Services Companies
    • IT Services Companies
    • IT Outsourcing Companies
    • IT Outsourcing Companies
    • Managed Service Providers
    • Managed Service Providers
    • Cybersecurity Companies
    • Cybersecurity Companies
    • Big Data Analytics Companies
    • Big Data Analytics Companies
    • Cloud Consulting Companies
    • Cloud Consulting Companies
    • Staff Augmentation Services
    • Staff Augmentation Services
    • SharePoint Consultants
    • SharePoint Consultants
    IT Services
  • List Your AgencyFind An Agency
  • Marketplace
  • Awards
    • All the Latest Winners
    • Website Design
    • Logo Design
    • Print Design
    • App Design
    • Packaging Design
    • Video Design
List Your AgencyFind An Agency
Trending Brands
  • Latest News
  • Interviews
  • Podcast
  • Trends
  • Trending Brands
  • Greg Watts on Cutting-Edge Tech at Terabee
5 min read

Greg Watts on Cutting-Edge Tech at Terabee

Tech
1,974
Share
Receive our Newsletter
Join over 70,000 B2B decision-makers growing their brands
Receive proposals from qualified agencies
Submit your project
Greg Watts on Cutting-Edge Tech at Terabee
Article by Anja PaspaljAnja Paspalj
Published Jan 19 2023
|
Updated May 01 2025

When drones were still a new example of cutting-edge technology in 2012, Terabee was at the forefront of the movement. Ten years later, it has developed into a diverse organization specializing in high-performance sensing solutions and paving the way for its technological development.

Now an industry leader in people-counting devices, Terabee is focusing on business maximization, employee privacy and energy usage and efficiency to ensure that occupancy monitoring solutions can be utilized for more than just the obvious.

Marketing director Greg Watts spoke to Spotlight about the future of occupancy monitoring solutions and Terabee’s technological development from 2012 to today.

Black and yellow Terabee logo on white background

Spotlight: Congratulations on your 10th year! Starting with drones in 2012, Terabee has grown into a company with cutting-edge technology for people-counting devices. How did you transition from one tech to another, and how did you foresee this technological development?

Greg Watts: We were very early creators of Time-of-Flight distance sensors. With a focus on drones, we built small, lightweight range finding sensors to act as the eyes for a drone to help it understand its environment and not to crash into obstacles. Over the years we kept pushing the boundaries of what was possible with Time-of-Flight, always balancing size, weight, performance and price to create competitive products.

Outside of Asia, the drone market was smaller than we needed and so we took the same technology and design philosophy into the mobile robotics and industrial automation markets. In parallel we had been looking at LoT markets and planning how to enter, identifying People Counting as an area where the emergence of 3D Time-of-Flight sensing could bring some distinct advantages. When good 3D Time-of-Flight modules became available, we set about creating advanced People Counting devices to overcome the limitations of existing technologies.

Considering how concerned the population is about maintaining their privacy (both online and offline), how do you ensure that employee privacy and people counting devices coexist?

Our Time-of-Flight People Counting devices do not contain a video camera and therefore the data that is captured does not need to go through pseudonymization and anonymization steps. By using active Time-of-Flight technology to sense distances, each pixel is nothing more than a distance value. The relative distances between the sensor, the floor and a person walking through the field of view of our device creates a depth map, and using that we are able to understand shapes that correspond to a person and their direction of movement. In this regard, we have a great advantage over systems based on video or stereo-vision. In addition to this, since our devices are mounted perpendicular to the ground, at no time is a person’s face visible. We tend to say that our devices are “GDPR compliant by design” but in fact it is even more fundamental than that. It is more like “GDPR compliant by physics.”

Your people counting devices boast 98% accuracy. What are the main reasons why businesses should secure such technology for their workspaces?

At a technical level, our clients appreciate the GDPR compliance inherent in our technology, the small size and discreet designs that resemble smoke detectors rather than camera-based surveillance equipment. Counting accuracy is also important. If your device is unable to count people in close proximity, or moving quickly, or filter out pets, shopping carts and static objects within the field of view, you quickly arrive at an accumulation of data that users can't trust. The other critical factor is ease - and speed - of implementation, and for this reason we offer cabled and wireless solutions and support for multiple communication protocols.

Which industries have you found occupancy monitoring solutions to be the most useful for and why?

People Counting and occupancy monitoring has been extensively used in Retail to gather deep analytics on footfall and the effects of store layouts, promotion campaigns and so on. However, as people counting technology gets better and the costs more affordable, many more user cases are emerging.

The green agenda and current geopolitical uncertainties are bringing energy usage and efficiency to the forefront of many minds. It is surprising just how much energy and cost can be saved by using real-time people density data to optimize heating, ventilation and air conditioning, reducing the consumption to what is actually needed rather than what might be expected. And of course, the global pandemic also raised awareness of air quality. Building owners are therefore eager to provide sufficient ventilation to ensure healthy and enjoyable user experiences and to encourage people back into their premises.

Within customer care and public services, our devices are used to help organizations to understand their peak periods and quieter times, enabling them to plan and staff accordingly. Meanwhile, other clients use the devices to understand usage and utilization of their real estate assets, enabling them to plan for and extract the best ROI they can. Those same clients might also use our devices to understand how busy their restroom facilities have been and when to next clean them, or when their restaurants are most frequented.

Terabee’s people counting solutions have been found to reduce energy consumption when introduced at the Centre International de Conferences Geneve. Can you please tell us more about the connection between occupancy monitoring and sustainability?

It’s an interesting topic. Until you go to visit the Heating Ventilation and Air Conditioning (HVAC) installation of a major conference center, or building, you don’t appreciate the size, complexity and energy consumption of such installations.

What typically happens is that rooms, zones or buildings run their HVAC according to how many people they think might be in attendance, rather than how many are actually in attendance. Often, the Facilities Management team does not know how many people are registered to an event, or using a space at any one time, so they run the HVAC system at the level required if the room or facility was at full capacity. But even small reductions in HVAC output can create some substantial cost savings. Therefore, it makes perfect sense to run HVAC systems according to the actual capacity rather than the estimated one. Zones with low usage can be turned down and zones with higher usage can be turned up to ensure the best possible air and temperature conditions for those present. In this regard, facilities managers can reduce energy expenditure, reduce wear and tear on HVAC systems and contribute to the carbon emission targets of their organization.

Aside from monitoring occupancy, you also offer the technology for level monitoring, industrial automation and sensor modules. Where do you see Terabee growing in the next five years?

We see lots of potential in the smart buildings space, with occupancy monitoring, people counting, air quality and other indices being used for real time decision making, real estate and resource planning and energy efficiency. As the costs reduce, more user cases become viable in sectors that might previously not have wanted to invest in this area.

Thank you for your time, Greg Watts. Best of luck to you and Terabee!

Keep up with Terabee on LinkedIn and read about other successful businesses here.

👍👎💗🤯
Tags:
designrush interviews 
Terabee 
Anja Paspalj
Anja Paspalj
Former Editor
Anja Paspalj is an editor and freelance writer. She began her career writing about culture, activism, and lifestyle topics. She's worked at Cosmopolitan and was the Executive Editor at Elle before joining Spotlight, where she covered the newest trends in marketing, entrepreneurship, and business.
Follow on: LinkedIn Send email: spotlight@designrush.com

Latest Tech News

view all
A close-up shot of the Samsung Galaxy S26
Tech
Samsung Galaxy S26 Finally Bridges the iPhone-Android Divide
By Coral Cripps  |  1 week ago  |  3 min read
A promotional image for Horizon Worlds, featuring an avatar of Mark Zuckerberg
Tech
Meta Reverses Horizon Worlds VR Shutdown Days After Announcing It
By Coral Cripps  |  1 day ago  |  4 min read
CES 2026 tech conference in las Vegas
Tech
CES 2026 Recap: 5 Trends Shaping Agency Infrastructure, AI, and Control
By Alejandra Fonseca  |  1 month ago  |  8 min read
Tech
Atlantic.Net Deepens Its Presence in $32.6B Sports Tech Market With Earthquakes Deal
By Katherine Maclang  |  4 months ago  |  3 min read
view all

Most Popular Tech Stories

A promotional image for Horizon Worlds, featuring an avatar of Mark Zuckerberg
Tech
Meta Reverses Horizon Worlds VR Shutdown Days After Announcing It
By Coral Cripps  |  1 day ago  |  4 min read
A close-up shot of the Samsung Galaxy S26
Tech
Samsung Galaxy S26 Finally Bridges the iPhone-Android Divide
By Coral Cripps  |  1 week ago  |  3 min read
Voice AI market growth graphs
Artificial Intelligence
Voice AI Agents Are Replacing Contact Centers in 2026: Here’s What That Means for CX Leaders
By Ryan de Smidt  |  1 week ago  |  5 min read
Artificial Intelligence
Gartner Warns: 40% of Agentic AI Projects to Fail by 2027 and Here's Why
By Enrique Jose Tabuena  |  1 month ago  |  5 min read
DesignRush

DesignRush is the premier agency directory, awards platform, and media hub connecting brands with top agencies in software, app development, design, and marketing. We deliver vetted reviews, insights, and trends to drive business growth.

For Businesses

  • Agency Categories
  • Agency Ranking Methodology
  • Trending Brands
  • FAQs

For Agencies

  • Benefits Of Listing With Us
  • Submit An Agency
  • Sponsorship
  • All Agencies

About DesignRush

  • Team & Story
  • Contact Us
18117 Biscayne Blvd
Miami, FL 33160
United States
© DesignRush 2026, All Rights Reserved
  • Sitemap
  • Terms of Use & IP
  • Privacy Policy
  • Accessibility
  • Fraud Protection
s