David Droga Steps Down as Ndidi Oteh Becomes Accenture Song CEO

Accenture Song is beginning a new chapter, as one of advertising’s most iconic leaders prepares to take a step back.

David Droga will step down as CEO of Accenture Song by the end of the fiscal year and assume the role of vice chair at Accenture, the company announced this week.

"After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways," Droga said in a news release.

In just four years, Droga led Accenture Song (formerly known as Accenture Interactive) through a dramatic transformation.

He turned a loose network of over 40 agencies into a unified platform offering creativity, tech, AI, design, and strategy under one roof.

 

 

 

 

 

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Under his leadership, Song’s revenue surged from $12.5 billion to $19 billion, making it the world’s largest tech-powered creative group.

“David Droga has long been a singular force and a once-in-a-generation creative leader and business builder,” said Accenture CEO Julie Sweet.

"He brings humanity, imagination, clarity, and confidence to everything he touches and helps redefine how businesses grow and connect. His brilliance is matched only by his generosity, integrity, and belief in others."

Droga, the most awarded creative in Cannes Lions history, said he’s looking forward to spending more time “suffixing," his term for thinking, advising, learning, and occasionally sleeping in.

He will be succeeded by Ndidi Oteh, who currently heads Song’s operations across the Americas.

The longtime Accenture executive will also join the firm’s Global Management Committee.

Accenture Song announced major leadership changes, with David Droga stepping down as CEO to become vice chair. Ndidi Oteh, who currently leads Song's Americas business, will take over as CEO on September 1st. https://t.co/3SKnbyxJnj

— ADWEEK (@Adweek) May 28, 2025

Meanwhile, Droga will remain closely involved in the company’s direction, but said it was the right time to pass the baton.

He expressed faith and confidence in Oteh to continue building Song's legacy.

Oteh, who joined Accenture in 2011, brings deep experience in leading complex digital transformations for Fortune 500 brands.

Her promotion is a sign that Song wants to keep the momentum going while widening the firm’s reach across industries.

Joining her at the top is Nick Law, a veteran creative leader known for shaping modern brand experiences.

Law will serve as Song’s new creative strategy and experience lead and will also take a seat on the company’s Global Management Committee.

In his decision to step down, Droga’s legacy lives on through Song’s standout work.

This includes Cannes Lions Grand Prix wins to Emmy honors and data creativity awards.

😬🤷‍♂️ https://t.co/sbW1UTZk9a

— David Droga (@ddroga) May 29, 2025

His impact goes back to his founding of Droga5, the award-winning agency behind culture-shaping campaigns for the likes of The New York Times, UNICEF, Meta, and Amazon.

From my point of view, what Droga built at Accenture Song wasn’t just a creative agency.

It was a new model that set the standards for what an agency should be.

And now it’s on Oteh to prove that such hybrid creative agencies can keep growing without losing their edge.

Meanwhile, Donatella Versace also recently took a step back from being the brand's CCO, transitioning into her new role as chief brand ambassador.