Air purifier brand Blueair has launched a cheeky new campaign helmed by creative agency Humanaut, showing how the brand's experts "design air" for its customers.
Highlighting the company's team of air care experts, "Air Designed for a Better Life" keeps things clean and simple by quickly demonstrating the many ways Blueair can protect homes from dust, dander, and odors.
Of course, with better air comes better living. The 30-second ad demonstrates this through real-life home scenarios, touching on Blueair's wide range of features:
The entertaining spot demonstrates this through real-life home scenarios, each touching on one of Blueair's features.
One scenario features a married couple getting ready for bed, as Blueair filters dusty air quietly enough that won't disrupt sleep.
"Do you hear that?" the husband says.
"No," his wife humorously replies.
View this post on Instagram
The second scenario involves someone who loves dogs and his girlfriend whose allergies "forget he even has a dog," thanks to the award-winning brand's fur filtration.
Finally, Blueair's ability to turn "burnt popcorn air" into clean air is shown in the last scenario, when a child burns her microwave popcorn.
"When you breathe better, you can live better too," concludes the commercial's narrator.
Humanaut Creative Director Bethany Maxfield emphasized the agency's goal of pivoting away from the usual CGI product demos commonly found in products of the same category.
She explains that air purification could be made more personal by focusing on the "emotional and physical benefits of breathing clean air."
A Breath of Fresh Air
According to Blueair, its Swedish-engineered products remove 99.97% of air pollutants to improve daily living.
This is especially important, given that the air within an average home can be up to five times more polluted than the air outside.
"While we’re serious about our superior smart tech and premium innovations, we want you to have a bit of fun watching our campaigns and relate to those little daily inconveniences that could simply be solved with an air-care device," Lara Kerbaj, CMO of Blueair, said.
Though ad campaigns in healthcare and wellness industries are slightly less common, companies like Blueair can boost brand relevance through creative and innovative marketing strategies.
By trusting the agency's creative healthcare marketing strategies, brands can separate itself from competitors with a campaign that feels more personal and, at the same time, entertaining, to potential customers.
Editing by Katherine 'Makkie' Maclang
