Atlantic.Net x San Jose Earthquakes Partnership: Key Findings
- Atlantic.Net was named the official cloud hosting platform partner of the San Jose Earthquakes, a collaboration focused on partnership value and brand alignment.
- The partnership gives both organizations room to grow, offering Atlantic.Net access to a highly engaged fan base while giving the Earthquakes the option to explore modern cloud capabilities as needed.
- Sports tech investment is climbing toward an estimated $69 billion by 2030, showing how teams are recognizing the need to build stronger data foundations.
Cloud technology is now as essential to competition as the game plan itself.
Atlantic.Net entered the world of Major League Soccer (MLS) with a new multi-year partnership that makes it the Official Cloud Hosting Platform of the San Jose Earthquakes.
The partnership reinforces the global cloud service provider’s growing presence in the $32.6 billion sports tech market and reflects the company’s commitment to supporting organizations with strong community and fan engagement.
It also marks a milestone as Atlantic.Net expands its partnerships from enterprise and healthcare hosting into professional sports.
“Our secure and high-performance cloud solutions will provide a perfect fit to equip the Earthquakes with the technological advancements to further achieve their IT goals,” Atlantic.Net CEO Marty Puranik said in a press release.
PayPal Park, the Earthquakes’ home stadium, already operates as MLS’ first cloud-enabled venue, giving the partnership a strong foundation that both sides can build on when exploring future technology initiatives.
The deal also marks the company’s second collaboration with a professional sports team.
In 2009, Atlantic.Net partnered with the NBA’s Orlando Magic, handling the team’s data operations through a fully managed hosting platform designed for security and continuous uptime.
Extending Cloud Into the Game
The partnership gives the Earthquakes the option to explore flexible cloud technologies at their own pace, whether for match operations, content delivery, or future digital initiatives.
For Atlantic.Net, partnering with an MLS team offers an amazing opportunity to showcase cloud solutions to the highly engaged fan base.
The team can now opt to spin up workloads for peak moments, protect sensitive data, and retire hardware spend where it makes sense.
For Atlantic.Net, the project is a live case of applying compliance-level rigor to a fast-moving sports calendar.
“As a coach, I love the game and what it does for the youth and adults involved. The San Jose Earthquakes fit so well with Atlantic.net because they exhibit these same values."
"We are excited about the growth opportunities and a win-win partnership with the San Jose Earthquakes. This is equally exciting for our staff and our customers, being recognized as the official cloud hosting platform of one of the strongest teams in America,” Atlantic.Net COO Pete Cannata told DesignRush.
It also opens the cloud company to have direct visibility with one of MLS’ most dedicated fan communities, giving it a meaningful foothold inside a highly engaged audience segment.
This underscores how a strong tech provider and a leading MLS club can create a mutually beneficial relationship.
A Sports Tech Market Ready for Growth
Sports organizations are treating the cloud as a core IT infrastructure, and three clear moves are emerging:
- Make data truly useful. Build pipelines that get performance, medical, and fan data to the right people fast, then set clear ownership for decisions that follow.
- Design for peaks. Use elastic cloud capacity for match days, streaming, and campaigns so cost tracks demand instead of locking into idle hardware.
- Protect trust end-to-end. Apply compliance-grade controls to player data and transactions, then communicate these safeguards to fans and sponsors.
These steps make cloud adoption useful from day one, helping teams gain real results instead of waiting through long, uneven rollouts.
Comparing Hosting Solutions: Bare Metal vs. Dedicated Cloud Hosts vs. Dedicated Servers — Let's break it down: https://t.co/6V4LH0IpxTpic.twitter.com/nFBUFW0Mcl
— Atlantic.Net (@AtlanticNet) October 23, 2025
The global sports technology market was valued at about $26.8 billion in 2024, according to Fortune Business Insights.
It’s expected to reach $139.4 billion by 2032, growing at a projected 23% annual rate.
Much of this growth is driven by the same tools now shaping Major League Soccer: cloud computing, AI, and data analytics.
“The numbers show where the industry is headed,” Cannata commented.
“As more teams build around AI and analytics, strong cloud partnerships become the backbone for long-term performance and resilience.”
Cloud partnerships have become standard for professional teams looking to scale performance and fan engagement.
Microsoft’s collaboration with the NBA in 2020, for instance, uses its cloud platform to secure data, manage live content, and analyze fan behavior across channels.
Similar partnerships are spreading across leagues, with clubs relying on managed infrastructure to make things more cost-effective, protect data, and generally operate faster.
A Working Model for Cloud in Pro Sports
Atlantic.Net’s partnership with the San Jose Earthquakes demonstrates how a cloud provider and a professional sports team can strengthen each other’s positioning through collaboration rather than direct service implementation.
The win for Atlantic.Net is category reach, while the win for the Earthquakes is the option to tap into advanced cloud capabilities as their needs change.
This highlights how the global cloud company uses sports partnerships to connect innovation, performance, and community through technology.
